Essays about: "brand image customer satisfaction"
Showing result 1 - 5 of 19 essays containing the words brand image customer satisfaction.
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1. Avoidance Practices within Returns Management : Indetifying Solutions and Assessing Feasibility for Reducing Returns in Fashion E-commerce
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Returns in the fashion e-commerce industry have experienced a significant increase in recent years, and with the continuous growth of e-commerce, returns are expected to further increase. Companies are faced with the choice of either improving existing return processes or focusing on avoiding returns before a purchase is made. READ MORE
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2. Leveraging Service Recovery as a Marketing Tool
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : Aim: The study aims to explore the process of service recovery, its transformation into a marketing tool and identifying the outcomes of the tool to the organizations. Methodology: The research employed a qualitative methodology with an inductive approach. READ MORE
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3. The Impact Of Three Factors Related To Online Shopping (Efficiency, E-service Quality, Brand Image) On Customer Satisfaction
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Online shopping is now the most popular way to spend. It haschanged people's consumption habits. In this change, customer satisfaction hasplayed a crucial role. Therefore, this paper studies the impact of online shoppingon customer satisfaction. READ MORE
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4. Self transportation of goods for consumers from a retail store: A Pilot study
University essay from Lunds universitet/FörpackningslogistikAbstract : The Last-mile delivery is seen as an emerging attention due to the increased focus on e-commerce and Omni-channel retailing. Due to these and since it involves end consumers, organizations look for innovative solutions to provide customers with a service fulfillment option. READ MORE
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5. Brand loyalty towards cell phones : A study of Generation Y in Sweden
University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)Abstract : The purpose of this thesis is to find if the Swedish Generation Y is more brand loyal to cell phones compared to other consumerelectronic, and to find out if some set factors of loyalty affects Generation Y's loyalty more than other. The conclusion of this thesis is that Generation Y is more loyal to their cell phone brand compared to other consumer electronics, and that the set factors presented are affecting their brand loyalty to different extent. READ MORE