Essays about: "brand image project"

Showing result 1 - 5 of 33 essays containing the words brand image project.

  1. 1. Silent Followers! : A Qualitative Study on the Factors Behind Low Comment Engagement Among Luxury Brand Followers on Instagram

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Lara Kayyal; Shahed Karkoor; [2023]
    Keywords : Instagram; Follower Engagement; Algorithm; Social media; Luxury brands.;

    Abstract : This research explores the reasons why followers of luxury brand Instagram accounts engage less frequently through commenting despite having a large number of followers. The study addresses the research question: "Why do Instagram followers of the luxury brand engage less through comments despite having a large number of followers?". READ MORE

  3. 2. The Underdog Brand Position

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Diogo de Lima; Darragh Moorhouse; Can Üner; [2023]
    Keywords : Underdog; Underdog Brand; Underdog Brand Positioning; Brand Positioning; Brand Strategy; Branding; Rhetoric; Brand Identity; Brand Image; Communication; Top Dog; Business and Economics;

    Abstract : Title: The Underdog Brand Position Date of Seminar: 31-05-2023 Course: BUSN39 Degree Project in Global Marketing Authors: Diogo de Lima, Darragh Moorhouse & Can Üner Advisor: Mats Urde Key words: Underdog, Underdog Positioning, Branding, Rhetoric, Identity, Communication, Image, Top Dog. Purpose: The purpose of this paper is to explore the Underdog Brand Position (and its link to Rhetoric) to understand What is an Underdog Brand Position, How are Underdog Brand Positions Used and Why and When is an Underdog Brand Position a viable strategy. READ MORE

  4. 3. The Upside of Upcycling : An Investigation of Construction Waste Materials’ Potential for Upcycling through Material Driven Design

    University essay from Linköpings universitet/Tekniska fakulteten; Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Alma Swärdh; My Hindersson Oddsberg; [2023]
    Keywords : ;

    Abstract : The main objective of this thesis is to show the potential that construction waste materials from Skanska’s projects have for upcycling. Materials are investigated through a comprehensive pre-study and their potential is showcased in developed concepts. READ MORE

  5. 4. Closing the GAPS

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tessa Rauthe; Victoria Friman; [2023]
    Keywords : Business and Economics;

    Abstract : Title: CLOSING THE G A P S: Detecting misalignments between the corporate brand identity and brand image of Volvo Cars and Volkswagen within the German and Swedish markets Date of the Seminar: 02.06. READ MORE

  6. 5. The Impact Of Three Factors Related To Online Shopping (Efficiency, E-service Quality, Brand Image) On Customer Satisfaction

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Yuhan Hou; Yuxuan Ma; [2022]
    Keywords : “Online shopping”; “Customer satisfaction”; “Effect”; “Efficiency”; “Service quality”; “Brand image”;

    Abstract : Background: Online shopping is now the most popular way to spend. It haschanged people's consumption habits. In this change, customer satisfaction hasplayed a crucial role. Therefore, this paper studies the impact of online shoppingon customer satisfaction. READ MORE