Essays about: "brand imitation"

Showing result 1 - 5 of 7 essays containing the words brand imitation.

  1. 1. How to Become a Successful Challenger Brand

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Moboluwarin Owoturo; Lefan Zhuang; Geny Pitaloka Hayyu; [2023]
    Keywords : Copycat Brand; Leader Brand; Challenger Brand; Imitation; Business and Economics;

    Abstract : The purpose of this paper is to find the critical success factors of becoming a successful Challenger Brand. This paper aims to analyse the strategies and factors that contribute to the success and failures of these challenger brands. READ MORE

  3. 2. A Bland New Way To Imitate? A Qualitative Study Exploring the Phenomena of Blands Through Consumers' Perceptions

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Oskar Hoff; Hugo Röken; [2022]
    Keywords : Blands; bland blueprint; customer-based brand equity; imitation strategy; me-too brands; consumer value creation; Business and Economics;

    Abstract : Thesis Purpose: The purpose of this thesis is to explore the phenomenon of blands – A rise of brands that potentially adhere to a similar blueprint while claiming to be disruptive, unique and extraordinary. Moreover, this thesis aims to create an understanding of how consumers perceive blands as well as well as how value is created. READ MORE

  4. 3. New dynamic pallet for Volvo Trucks based in biomimicry : New support modular and adaptable to different geometries, based in the structures of the radiolarian microorganisms and honeycomb

    University essay from Högskolan i Skövde/Institutionen för ingenjörsvetenskap

    Author : Israel Paredes Almaraz; [2019]
    Keywords : Biomimicry; Dynamic; Pallet; Modular; Radiolaria; Volvo; Nature; Flexible;

    Abstract : The logistics department at the Powertrain plant of Volvo Trucks seeks to improve the efficiency within their processes. A new concept solution to the supports (pallets) that hold and carry different types of engine parts during the transportation between the sequencing area and the final assembly line called “The new dynamic pallet based on biomimicry” was presented. READ MORE

  5. 4. The Imitation Game - Examining the Effects of Native Advertising on Attitudes toward Publishers

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sara Ekwall; Isa Widerståhl; [2017]
    Keywords : Native Advertising; Sponsored Articles; Disclosures; Deceptiveness; Publisher Attitudes;

    Abstract : In recent years, native advertising - advertising that mimics the design, function and feel of a source's original content - has seen an increase in popularity among publishers that hope to counteract falling advertising revenues. Review of existing research indicates that consumers have difficulties recognizing the commercial intent of native advertisements. READ MORE

  6. 5. Different Styles, Similar Shape : A Case Study on the Effects of Competition on Swedish Charter School Groups

    University essay from Företagsekonomiska institutionen

    Author : Jennie Ibstedt; Peder Waern; [2013]
    Keywords : Competition; Diversity; Homogeneity; Imitation; Efficiency; Quality; Charter Schools; Sweden s school market;

    Abstract : Abstract The school market was established in Sweden in the conjunction of several reforms, which, among other objectives, aimed at increasing diversity in the market. This allowed profitseeking firms to compete against each other in a former monopoly. READ MORE