Essays about: "brand imitation"

Showing result 6 - 7 of 7 essays containing the words brand imitation.

  1. 6. Global design protection strategies for brand-essential designs

    University essay from Lunds universitet/Innovation

    Author : Victor Olsson Fekadu; Viktor Hultman; [2013]
    Keywords : design; intellectual property management; design protection; commercial vehicle industry; strategic guidelines; business intelligence tool; Technology and Engineering;

    Abstract : The importance of design in order to accentuate a market position becomes increasingly important in the commercial vehicle sector. As a result, the company leading the pack in terms of design and styling is facing immense imitation from western competitors as well as commercial vehicle manufacturers from emerging markets. READ MORE

  3. 7. Imitation brand

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Puwei Xu; Shuyi Liu; [2009]
    Keywords : imitation brand;

    Abstract : China is regarded as a leading exporter of imitated goods to the world. In recent years, the product of imitation brand begins to emerge and become popular in the domestic market. READ MORE