Essays about: "brand intervention"

Showing result 1 - 5 of 9 essays containing the words brand intervention.

  1. 1. A study on consumer perception of clothes repair and opportunities for brand intervention

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Hai Ly Pham; Ankita Kanjilal; [2023]
    Keywords : repair; clothing; circular economy; consumer behaviour; brand intervention;

    Abstract : Repairing is one of the alternative business alternatives at the end-of-life phase of clothing, that is seen to be a potential solution for the biggest challenge that the fashion industry faces today - waste. The purpose of this research is to extend our collective understanding of consumers’ value in clothes that lead to their willingness to keep a garment in use for longer. READ MORE

  3. 2. Automating the basic configuration of IPMI interfaces : To reduce the risk of misconfiguration

    University essay from Högskolan i Skövde/Institutionen för informationsteknologi

    Author : Mark Jack Sundahl; [2020]
    Keywords : ;

    Abstract : In this report the lack of basic security of IPMI devices when freshly received from the manufacturer will be discussed and analysed. Furthermore, the rest of the report will focus on attempting to find a solution on how to automate configuration of IPMI devices (and iDRACs due to hardware being borrowed from Ericsson Linköping) to avoid misconfigurations and to change the default credentials shipped. READ MORE

  4. 3. The Copenhill Crisis. The Dark Side of Planning The Greenest Waste-fired Power Plant Ever Seen

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Ulrik Kohl; [2019]
    Keywords : urban politics; power plant; neoliberal planning; iconicity; city marketing; sustainable energy; waste-to-energy; dark side of planning;

    Abstract : This thesis is about the making of a power plant. It sheds light on how neoliberal ideas shape large public investments in sustainable energy infrastructure. It tells the story of how the City of Copenhagen decided to build what was claimed to be the greenest waste-fired power plant in the world: Copenhill. READ MORE

  5. 4. Understanding the Impact of Gender Neutral Communication on Brand Image

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nazia Sultana; Hossain Shahriar; [2017]
    Keywords : gender; gender-neutral; gendered; advertising; communication; brand image; brand association; brand personality; target marketing; Business and Economics;

    Abstract : Purpose – The purpose of this thesis is to investigate the impact of gender neutral communication on brand image. Methodology – This study was conducted using the experimental design framework of pre- post random group. The respondents were assigned into two groups: control and intervention. READ MORE

  6. 5. The Taco Theory : - A repeated measurement study of the effects of experiential event marketing on brand relationship quality in the FMCG industry

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Tiffany Dosé; Alexander Åström; [2017]
    Keywords : Experiential Event Marketing; Brand Relationship Quality; FMCG; Offline Marketing; Brand Experiences;

    Abstract : Consumer marketing scholars keenly emphasize a proposed paradigm shift toward interactive relationships and lived brand experiences. Yet, little has been done to investigate the link between the two. Until now. READ MORE