Essays about: "brand loyalty dissertation"

Showing result 1 - 5 of 9 essays containing the words brand loyalty dissertation.

  1. 1. The impact of a pandemic on brand preference in purchasing decisions of food and hygiene products: a COVID-19 perspective

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Armin Sohani; Tarek Fahmy; [2020]
    Keywords : Brand preference; consumer behaviour; buying behaviour; COVID-19 pandemic; Sweden; branding; price; quality; risk; loyalty; food; hygiene products;

    Abstract : The uncontrolled spread of COVID-19 pandemic has surpassed all the expectations. Nations closed their boarders; the economy is going into recession and the whole world is suffering from the emerged pandemic. READ MORE

  3. 2. Love of brand : a story of an on-going romance

    University essay from Sektionen för hälsa och samhälle

    Author : Berivan Amin; Danielsson Malin; [2012]
    Keywords : Lovemarks; Brand Preference; Brand Love; Consumer Behaviour; Repurchase Intent; Emotional Attachment; Consumer Loyalty;

    Abstract : Today, in a world of consumption where almost everything is branded, every consumer has a brand that they love, a so called lovemarks. Nowadays, it takes more than just a commercial to make consumers stay committed to a brand. Consumers need to relate on a more personal level. READ MORE

  4. 3. Regional loyalty matters : the impact of product-specific attributes on consumer loyalty

    University essay from Sektionen för hälsa och samhälle

    Author : Andrea Fenel; Magdalena Partyka; [2011]
    Keywords : Regional loyalty; Brand; Price; Quality; Organic; Locally produced food.;

    Abstract : Food consumption trends change continuously. A noticeable trend in Sweden and the western world is consumers’ need for knowledge about the food they consume and where it originates from. Moreover, consumers appreciate food products produced close to home. READ MORE

  5. 4. Private label in the supermarket industry : a case study of ICA

    University essay from Avdelningen för ekonomi

    Author : Yulan Qu; Zhibing Mo; [2011]
    Keywords : private label; brand image; brand awareness; brand loyalty;

    Abstract : ABSTRACT   Title: Private label in the supermarket industry: a case study of ICA.   Level: Final thesis for a Bachelor Degree in Business Administration   Author: Zhing Mo, Yulan Qu   Supervisor: Dr. Aihie Osarenkhoe   Date: 2010 – May   Aim: This dissertation aims to find out the motives behind the introduction of private label in ICA. READ MORE

  6. 5. Drinking coffee for a better world

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Emma Renström; Martina Börjesson; [2010]
    Keywords : Fair trade; consumer behavior and co branding;

    Abstract : In the beginning of the twenty-first century it became clear what consequences companies’pursuit of economical growth had created on our environment and our social lives. Now theworld is standing in front of a challenge and that is to find a sustainable way to produce,consume and live in order to help our environment and social lives. READ MORE