Essays about: "brand management in b2b"

Showing result 1 - 5 of 20 essays containing the words brand management in b2b.

1. 1. IS THERE ROOM FOR HIGH TECH IN A HIGH TOUCH INDUSTRY? AN EXPLORATORY STUDY ON ADOPTION OF SOCIAL ROBOTS IN THE HOTEL INDUSTRY

   University essay from Lunds universitet/Produktionsekonomi

   Author : Emelie Dellby Svensk; Kajsa Jernetz; [2023]
   Keywords : Social robots; Barriers to adoption; Hotel industry; Digitalization of the hotel industry; Behavioral Reasoning Theory; B2B and B2C commercialization; Technology and Engineering;

   Abstract : This master thesis explores the possibilities of social robot adoption in the hotel industry. Social robots represent a new product group, a radical innovation, that has yet not seen commercialization in the hotel industry in Sweden. READ MORE

3. 2. Implementation and Exploitation of Data and Data Driven Decisions in B2B sales and marketing - A Case Study

   University essay from Göteborgs universitet/Graduate School

   Author : Ella Almius Cederstav; Elin Elmeljung; [2020-06-23]
   Keywords : Big data; Data driven; Data Analytics; Digital transformation; Change management;

   Abstract : Despite the increasing reliance on data in decision making, firms have issues turning their organisations data driven. Even though data driven decision making have an increasing impact on marketing and sales practices in all industries, a greater focus is given to consumer centered firms. READ MORE

4. 3. Business Model Innovations and Sustainability Transitions : The Case of Circular Business Models in the Fashion Industry

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Riku Salmi; [2020]
   Keywords : Circular Economy; Business Model; Innovation; Fashion; Multi-Level Perspective; Clothing Resale;

   Abstract : The concept of circular economy has gained a lot of interest among both researchers and practitioners. Moving from the traditional linear “take, make, disposal” resource management approach towards circular economy principles that aim to keep resources in a loop of usage is considered to be a possible way for material-intensive industries to decouple economic growth from environmental constraints. READ MORE

5. 4. Communication works for those who work at it – John Powell, An empirical study investigating the influence of corporate brand identity on brand performance

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Vanja Johnsson; Adrienne Daudi; [2020]
   Keywords : Corporate brand identity; brand performance; corporate branding; brand management; Social Sciences;

   Abstract : In recent years, corporate branding and its potential benefits on brand performance has become an increased area of interest for both researchers and communication professionals. This study aims to deepen and increase knowledge about the concept of corporate brand identity and its influence on brand performance in the communications sector and answer the research question; How do the dimensions of corporate brand identity influence brand performance within the communications sector? To achieve this, a quantitative approach was employed and the B2B service brand identity scale as well as the Brand performance scale was used to measure the influence through a digital survey in 14 Swedish agencies with a total of N=105 respondents. READ MORE

6. 5. Consideration of National Culture in B2B Supply Chains : What national cultural factors are considered in supply chain management by companies in practice and what are their relations?

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Romy Brand; [2019]
   Keywords : national culture; culture; B2B; business-to-business; marketing; industrial marketing; SCM; SC; supply chain management; supply chain;

   Abstract : Anderson, et al. (1994) have outlined the importance of bilateral relationships in business-to-business (B2B) marketing environments and thus the understanding of the business network context within which they are embedded. READ MORE