Essays about: "brand management method and company attitude to branding"

Found 1 essay containing the words brand management method and company attitude to branding.

  1. 1. Hybrid Social Enterprises Approach to Brand Management

    University essay from Göteborgs universitet/Graduate School

    Author : Fatim Master; Dominika Lubowicka; [2016-09-22]
    Keywords : Social entrepreneurship; hybrid social enterprise; branding; brand management approaches; brand perspective; customer perspective; ; brand management method and company attitude to branding;

    Abstract : MSc in Knowledge-based Entrepreneurship.... READ MORE