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1. 1. Hybrid Social Enterprises Approach to Brand Management

   University essay from Göteborgs universitet/Graduate School

   Author : Fatim Master; Dominika Lubowicka; [2016-09-22]
   Keywords : Social entrepreneurship; hybrid social enterprise; branding; brand management approaches; brand perspective; customer perspective; ; brand management method and company attitude to branding;

   Abstract : Recently there has been a remarkable growth in hybrid social enterprises since they have a unique blend of social and economic goals. Despite this, hybrid social enterprises face various challenges when it comes to branding. READ MORE