Essays about: "brand management"

Showing result 21 - 25 of 622 essays containing the words brand management.

1. 21. Sustainable communicating materials

   University essay from Luleå tekniska universitet/Institutionen för system- och rymdteknik

   Author : Diana Mustakhova; [2023]
   Keywords : Communicating Material; Energy Model; Wireless Sensor Network.;

   Abstract : A growing number of smart items are entering our daily lives as the Internet of Things becomes increasingly prevalent. ICT device miniaturization introduces a brand-new material type called Communicating Material (CM). The term “communications material” refers to a single system that includes a material equipped with communication devices. READ MORE

3. 22. Social Brand Activism in a Changing Environment - A Qualitative Case Study on how Sportswear Organizations navigate Social Brand Activism whilst remaining Authentic

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Lovisa Bivstedt; Miranda Sjöqvist; [2023]
   Keywords : Sportswear Organisations; Social Brand Activism; Navigation; Woke Washing; Disclosure;

   Abstract : Through a qualitative study, this thesis aims to investigate how sportswear companies navigate in the new complex field of social brand activism while remaining authentic to their customers and stakeholders. The thesis is conducted in a case study setting, where a total of nine interviews were executed. READ MORE

4. 23. What is strategic brand management in the gaming industry? A case study of Blizzard Entertainment

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Dimitra Papangeli; Ella Martell; Michaela Sorle; [2023]
   Keywords : Strategic Brand Management; Kapferer’s Brand Identity Prism; Brand; Gaming Industry; Blizzard Entertainment; Online Community; Online Brands; Online Game Brands.; Business and Economics;

   Abstract : Purpose: This study intends to explore how video games companies work with strategic brand management. Methodology: A qualitative literature review and case study of Blizzard Entertainment using Kapferer’s Brand Identity Prism. The data was collected from Blizzard as well as other secondary sources. READ MORE

5. 24. Exploring Corporate Brand Orientation in a Retail Setting – A Qualitative Case Study in the Swedish Grocery Retail Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julia Hüsam; Linnéa Nordmark; [2023]
   Keywords : Retailing; Corporate Brand Orientation; Corporate Branding; Corporate Brand Identity; Internal Branding; Business and Economics;

   Abstract : Thesis Purpose: The purpose of this thesis is to explore what may facilitate or inhibit a stronger corporate brand orientation in a retail organization. We explore the factors of internal corporate brand identity elements, internal corporate brand image and internal branding, while also considering retail-specific characteristics. READ MORE

6. 25. Corporate Involvement in Charitable Engagements : Exploring the Dynamics of Corporate-Charity Collaborators

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Mikaela Jansson; Katarina Ölander Gür; [2023]
   Keywords : CSR; corporate-charity collaborations; sustainability reporting; charitable engagements;

   Abstract : In today's business environment, organizations are expected to engage in Corporate Social Responsibility (CSR), which involves balancing their economic success with positive social and environmental impact. Collaborating with charitable organizations can be a way for companies to engage in socially responsible activities and given the increasing focus on CSR, there is a potential for an enhanced interaction between companies and charitable organizations. READ MORE