Essays about: "brand management"
Showing result 6 - 10 of 622 essays containing the words brand management.
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6. Candy clash: M&M’s caught in the crossfire
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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7. Creating the world's most sustainable and attractive travel destination. A content analysis of sustainable place brand identities in Southern Sweden
University essay from Institutionen för tillämpad informationsteknologiAbstract : This study examines how the place brand identities of seven Destination Management Organisations (DMOs) in southern Sweden guide their sustainable tourism communication. With the importance of sustainability becoming clear, interest in sustainable place branding is growing rapidly in scholarly and professional contexts. READ MORE
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8. Running to the top? - A qualitative research report investigating how the best male elite runners in Sweden relate to their own personal brand.
University essay from Göteborgs universitet/Graduate SchoolAbstract : This research seeks to further develop the understanding of how professional athletes relate to personal brand building. Previous literature has canvased the landscape of celebrity athletes in sports such as football, golf, tennis and basketball. READ MORE
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9. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”
University essay from Göteborgs universitet/Graduate SchoolAbstract : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. READ MORE
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10. Understanding The Motives Of Scandinavian Retail Companies CSR-efforts At Their Offshore Suppliers
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : Corporate Social Responsibility (CSR) has gained substantial significance in recent years, driven by the growing societal emphasis on sustainability. Businesses are now expected to contribute to social and environmental goals alongside economic performance. READ MORE