Essays about: "brand messaging"

Showing result 1 - 5 of 9 essays containing the words brand messaging.

  1. 1. The Impact of Sustainability Terminologies of Swedish Manufacturing Companies on Consumer Perception : A Mono-Method Quantitative Study

    University essay from Umeå universitet/Företagsekonomi

    Author : Sarafat Hossain; Liana Hakobyan; [2022]
    Keywords : sustainability terminologies; branding; brand messaging; manufacturing; sustainable manufacturing; customer perception; Sweden;

    Abstract : Sustainability has fast evolved in business practices, and yet its meaning is often elusive and ambiguous. The component of sustainability is playing an important role in the company’s brand positioning. The popularity and the importance of sustainability in business operations and business representation are still rapidly growing. READ MORE

  2. 2. Evaluation of post-consumer recycled materials for folding cartons: A sustainable packaging study

    University essay from Lunds universitet/Förpackningslogistik

    Author : Nusara Intharakasedt; [2021]
    Keywords : Post-consumer recycled; folding carton; paperboard; consumer research; sustainable packaging; Technology and Engineering;

    Abstract : Reducing the environmental impact from packaging has become a highlight in both consumers and industrial interest. The paperboard from virgin fibres is commonly used in the folding carton packaging across various type of products, including health care products. READ MORE

  3. 3. Perfectly imperfect - A comparison of female millennial consumers’ perceptions towards ‘Brand Activist Aspirants’ and ‘Authentic Brand Activists’ in the lingerie market

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Eileen Marlena Kersten; Lieke Theadora Adriana Brinkhof; [2021]
    Keywords : social brand activism; consumers’ perceptions; authenticity; female millennials; Authentic Brand Activist; Brand Activist Aspirant; Business and Economics;

    Abstract : Purpose: The purpose of this study is to comprehend female millennial consumers’ perceptions towards lingerie brands that are categorised as ‘Brand Activist Aspirants’ compared to ‘Authentic Brand Activists’. Methodology: As this research focuses on studying consumers’ perceptions, a subjective social constructionist view was taken. READ MORE

  4. 4. Uncovering the Motivations for Creating Brand-Related UGC on Instagram : A Study within the Apparel Industry

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Amy Vong; Malin Stax; [2017]
    Keywords : UGC; User-Generated Content; Electronic Word-of-Mouth; eWoM; Social Media; Instagram; Instant Messaging; Qualitative Content Analysis;

    Abstract : Background The emergence of the Web 2.0 has enabled users to create and distribute content on social media platforms. As consumers depend increasingly on each other when gathering and evaluating information, they are becoming influential on brand activities by producing UGC and eWoM. READ MORE

  5. 5. Are you Closing your Borders? A study on the impact of the migration crisis on the work with promoting the image and interests of Sweden abroad

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Alexandra Olofsson; [2016]
    Keywords : nation branding; public diplomacy; migration crisis; refugee crisis; Brand Sweden; the Image of Sweden; the Ministry for Foreign Affairs; the Swedish Institute; strategic public relations; Social Sciences;

    Abstract : The Image of Sweden abroad usually comes with positive connotations. Some of Sweden’s perceived strengths, e.g. being open, authentic, caring, and innovative, are represented in the Strategy for the Image of Sweden (2013). READ MORE