Essays about: "brand money"

Showing result 1 - 5 of 50 essays containing the words brand money.

  1. 1. Pick and click: The use of buy-now-pay-later in the scope of bracketing purchase behaviour

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Axel Hjerpe; Daniel Palmgren; [2023]
    Keywords : Buy-now-pay-later; Bracketing purchase behaviour; Consumer behaviour;

    Abstract : Enabled by technological advancements, e-commerce has taken over the retail space expeditiously the past decade. Without the typical brick-and-mortar store, retail brands face novel shopping behaviours that are tricky to comprehend. READ MORE

  3. 2. Role of Social Media Presence for Thriving in and Improvement of Brand Awareness in the Fashion Industry of Sweden

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Bilal Mehdi; Adnan Kalim; [2023]
    Keywords : social media; Brand Awareness; Demographics; Fashion Industry; Sweden;

    Abstract : Purpose: The purpose of this study was to examine the role of social media presence in thriving in and increasing brand awareness in the fashion retail industry of Sweden. The study investigates how social media usage affects brand awareness in the fashion industry of Sweden. READ MORE

  4. 3. Private label effect on small producer business development : a multiple-case study from a producer perspective

    University essay from SLU/Dept. of Forest Economics

    Author : Emelie Lundberg; [2023]
    Keywords : Business strategy; food producer; food retail; power and dependency; primary producers Swedish University;

    Abstract : There is an unstable environment surrounding us today with varying interest rates, increased commodity and energy prices. With price increases in many areas at the same time there has been a successively decrease in people’s private budget. With less money to spend, the hunt for low-price products in food retail has increased. READ MORE

  5. 4. Exploring AI Adoption in Entrepreneurial Content Marketing Strategies of European Companies

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Johan Valeur; Mantas Liekis; [2023]
    Keywords : Entrepreneurial marketing; Artificial intelligence; Marketing; Technology adoption; Machine learning; Customer journey; AI tools.; Business and Economics;

    Abstract : Artificial intelligence has recently gained enormous attention due to its potential to revolutionize many industries. One of these areas of interest where AI may have the potential to have a significant impact is content marketing. READ MORE

  6. 5. Generation Z and brand loyalty: the influence of Gen Z specific expectations on attitudinal and behavioural loyalty

    University essay from Umeå universitet/Företagsekonomi

    Author : Nine Cagnin; Manon Nicolas; [2022]
    Keywords : Generation Z; brand loyalty; attitudinal; behavioural; ethics; omnichannel experience; value for money; entertaining content; authenticity;

    Abstract : Background - Generation Z is the future larger group of consumers. Members of thisgeneration are key in the strategy of brands to remain competitive in the long-term. Buttheir loyalty is more difficult to get compared to other generations. It is assumed that itis linked to their specific expectations and the way brands handle them. READ MORE