Essays about: "brand naming"

Found 4 essays containing the words brand naming.

  1. 1. Building Brand Equity in B2B Service Industry : Examination of the Servbrand Framework in Logistics Industry

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Oğuzhan Bilgili; Dilara Fulya Egesoy; [2021]
    Keywords : brand equity; logistics branding; industrial branding; service branding;

    Abstract : This study investigates a debatable subject of branding; building brand equity in industrial service markets, particularly within the logistics service industry. The extant literature provided many brand equity models, the brand resonance pyramid being the most predominant one. READ MORE

  3. 2. The Brand Naming of Japanese Sake. A Linguistic Analysis of 200 Varieties

    University essay from Göteborgs universitet/Institutionen för språk och litteraturer

    Author : André Andersson; [2017-01-26]
    Keywords : japanska; Sake; Product name; Brand name; Branding in Japan; Nominal compound;

    Abstract : This paper reports on a study conducted on the brand names of the 200-top ranked Japanese rice wines in Japan in the year of 2016. The brand names are content analyzed using the same framework as was used for the Chinese brand names in the two studies by Chan & Huang (2001) and Chan & Huang (1997). READ MORE

  4. 3. What’s in a Name? : A study on the success factors of brand naming in China

    University essay from Internationella Handelshögskolan

    Author : Bart Berende; Fabian Kredig; [2012]
    Keywords : branding; brand naming; China;

    Abstract : Background  China is highly relevant in today’s economic environment and will be even more important in the upcoming years, since the Chinese economy, including its domestic consumer market, will keep growing. The country has changed from a merely manufacturing nation to a fast growing consumer market that offers promising marketing opportunities for Western companies. READ MORE

  5. 4. Applying lean philosophy to the redesign of service delivery process : A case study in the telecommunication industry

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : yue zhu; [2012]
    Keywords : Lean; service process; value; waste; VSM; Optimization Focus Matrix;

    Abstract : Lean is an umbrella term for a powerful combination of techniques to maximize customer value by minimizing waste and achieving continuous flow through a sustainable culture of continuous improvement. The term ―lean is used in the U.S. for what was originally created as the "Toyota Production System" by the Japanese carmaker. READ MORE