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Showing result 1 - 5 of 25 essays matching the above criteria.

1. 1. MONEYMAKER OR GLOBAL SAVER- Exploratory study on Sustainable Innovation

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Benjamin Dawson Barker; Ziyue Ma; Zein Oubari; [2023]
   Keywords : Sustainable innovation; Regional context; Regulation; Brand value; Innovative capabilities; Attractiveness as an employer;

   Abstract : In recent years, both academia and practice have shown an increased interest in sustainable innovation. This new area is examined in the context of large enterprises in our qualitative multiple case study. This thesis thus contributes to a better understanding of the concept as well as the underlying variables that drive sustainable innovation. READ MORE

3. 2. Corporate Involvement in Charitable Engagements : Exploring the Dynamics of Corporate-Charity Collaborators

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Mikaela Jansson; Katarina Ölander Gür; [2023]
   Keywords : CSR; corporate-charity collaborations; sustainability reporting; charitable engagements;

   Abstract : In today's business environment, organizations are expected to engage in Corporate Social Responsibility (CSR), which involves balancing their economic success with positive social and environmental impact. Collaborating with charitable organizations can be a way for companies to engage in socially responsible activities and given the increasing focus on CSR, there is a potential for an enhanced interaction between companies and charitable organizations. READ MORE

4. 3. Procurement riskmanagement to reducesupply disruptions : A qualitative study of Swedishapparel brands during COVID-19

   University essay from Umeå universitet/Företagsekonomi

   Author : David Lundin; Sebastian Wennberg; [2022]
   Keywords : Procurment risk management;

   Abstract : The COVID-19 outbreak has brought disturbances to a large number business as well as whole industries disrupting their supply chains, proving that most of today's companies don't have sufficient systems or strategies to evade or reduce major supply chain disruptions. One industry that was affected heavily is the fashion industry who is characterized by short lead times, globalized supply chains and volatile customer demand. READ MORE

5. 4. The effect of influencer marketing on the buying behavior of young consumers : A study of how the purchase intention of young consumers is affected by brands within the fashion and beauty industries

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

   Author : Jade Verplancke; Noémie Gelati; [2022]
   Keywords : Influencer marketing; Influencers; Social media marketing; Consumer behavior;

   Abstract : Background: In marketing today, influencer marketing has become a very efficient tool for companies within the beauty and fashion industry. With the utilization of social media and social media influencers, it become easy for brands to promote products and reach large audiences. READ MORE

6. 5. Co-branded partnerships with human brands. : A qualitative study to understand managerial efforts of said phenomenon.

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Miriam Latifa Janet Balegh; Elin Magnusson; [2022]
   Keywords : Influencers. Human brand. Brand development. Marketing. Social media. Co-branding.;

   Abstract : Background: Partnerships between brands and social media influencers are becoming more and more common. This co-branding effort presents many benefits for both parties, thus making it a win-win situation. READ MORE