Essays about: "brand partnerships"

Showing result 11 - 15 of 25 essays containing the words brand partnerships.

  1. 11. There’s a Snake in My Boot!

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Elehored Nayeli Díaz Esquivel; Cristina González Bustillo; Sutapatr Tangstitporn; [2019]
    Keywords : Brand identity; corporate brand management; exotic skins; luxury industry; leather goods; sustainability; ethics; Business and Economics;

    Abstract : Kering is a multi-player in the luxury industry, owning high-end brands such as Gucci, Saint Laurent, Alexander McQueen, among others. A range of product lines of these brands use exotic skins as raw materials. Some argue that the use of such materials is too cruel and that the animal welfare cannot be guaranteed. READ MORE

  3. 12. Platform Thinking: Considerations for establishing third-party developer-centric ecosystems

    University essay from Lunds universitet/Institutionen för informatik

    Author : Sylvia Karanja; Björn Arvesen; [2018]
    Keywords : platform business models; boundary resources; third-party developers; platform governance; developer marketing; external innovators; lean communication; complementors; integrators; organizational identity; Social Sciences;

    Abstract : There has been a dramatic growth in organizations aiming to leverage the power of platform business models and capture the vast amounts of value stemming from external innovation. Thus, actors are required to open up their innovation processes to third-party developers, and make sure these external resources are incentivized to both enter and remain in the ecosystem. READ MORE

  4. 13. Let's start co-creating! : Establishing more successful collaborations between influencers and companies through co-creation.

    University essay from Umeå universitet/Företagsekonomi

    Author : Janin Brauer; Anna Schmidt; [2018]
    Keywords : influencer marketing; co-creation; brand partnerships; brand ownership shift; opinion leadership; Instagram;

    Abstract : Influencer marketing has become a buzz word within the industry over the last few years. However, marketers claim that the industry needs to focus on a more quality-driven approach for brand collaborations instead of just looking after follower numbers and the potential brand awareness guaranteed by them. READ MORE

  5. 14. “This post is a paid sponsorship” Do we care? : How consumers perceive brands when social media influencers disclose paid partnerships

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Anton Phan; Sinem Yedic; [2018]
    Keywords : Social media influencer SMI ; consumer brand perception; marketing regulations; influence of SMIs; content; trust; truthfulness;

    Abstract : An over-commercialized society has made consumers prefer the opinions of influential people in online settings. Companies have a harder time reaching consumers and therefore turn to social media influencers (SMIs) for exposure. READ MORE

  6. 15. Branding for startup companies in Sweden : A study on startups brand building

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Markus Lagerstedt; Athanasios Mademlis; [2017]
    Keywords : branding; startups; branding activities; brand equity; entrepreneur;

    Abstract : Aim: The aim of this study is to explore the factors that influence the brand building in startup companies. Method: This study implements a qualitative approach and consists of twelve startup companies located in Sweden. READ MORE