Essays about: "brand perception questionnaire sample"
Showing result 1 - 5 of 7 essays containing the words brand perception questionnaire sample.
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1. Political Leaders As Archetypal Brands
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this paper is to explore political leaders as archetypal brands. Moreover, this study aims to add knowledge to the concept of archetypes in political brand communication. Methodology: This study combines qualitative and quantitative research. READ MORE
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2. Value Is in the Eyes of the Beholder - A quantitative study about the moderating effect of consumers' need for uniqueness in the relationship between consumers' brand stereotypes, brand emotions and perceived emotional value of cor-porate brands
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this study is to quantitatively investigate the moderating effect of consumers' need for uniqueness (NFU) in the relationship between perceived brand stereotypes, brand emotions, and perceived customer value. The study follows a quantitative research method with a sample-survey research design, where hypotheses have been developed supported by a theoretical framework. READ MORE
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3. Make a Fashion Statement with Transparency: An experimental study on the antecedents of consumers’ perceptions of brand transparency
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: The purpose of this paper is to investigate the antecedents of brand transparency and test their impact on the customers’ perception of transparency within the apparel industry. More specifically, the study has two objectives firstly, to identify the antecedents of consumers’ perception of brand transparency, and secondly, to empirically test the identified antecedents and their impact on the perception of brand transparency. READ MORE
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4. "A great place to work" : A study of how potential employees' perception of CSR affect the attractiveness of the employer brand
University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälleAbstract : The relation between CSR and the attractiveness of the employer brand has been widely researched, however it has, to the best of our knowledge, not incorporated potential employees’ identification into this relation. This study thus adds further knowledge to this research gap. READ MORE
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5. The Affect of Counterfeit Products on Luxury Brands : An Empirical Investigation from the Consumer Perspective
University essay from Ekonomihögskolan, ELNUAbstract : Introduction: Counterfeiting is considered as the crime of the 21st century. A highly affected market of counterfeits is the market of luxury branded goods. These goods are bought by consumers who want to express their social class and belonging by being admired, recognized and accepted by other people. READ MORE