Essays about: "brand personality of apple"

Found 2 essays containing the words brand personality of apple.

1. 1. Brand Personality: Impact on Brand Trust and Consumer Preferences : A comparative study of Germany and Sweden

   University essay from Handelshögskolan vid Umeå universitet

   Author : Anja Gandara Gil; Daniel Hellgren; [2011]
   Keywords : Brand personality; brand identification; preference; brand trust; culture;

   Abstract : A brand could be considered to be the face of a company. The most visible aspect of a brand is the logo, but there is another perspective widely known, namely brand personality. Previous studies have acknowledged that brands, in the eyes of consumers, can be seen as having personality traits. READ MORE

3. 2. The Store - The Physical Place of Branding

   University essay from Företagsekonomiska institutionen

   Author : Lina Karanikas; Torun Öhman; [2008]
   Keywords : Branding;

   Abstract : Abstract The market of consumer goods has become saturated and in the superfluous range of goods it is necessary to be able to differentiate your products from the competitors’. To facilitate this, many products and services are attributed with additional qualities, such as feelings, status and personality traits. READ MORE