Essays about: "brand personality"

Showing result 1 - 5 of 96 essays containing the words brand personality.

  1. 1. A Good Name Is Better Than Riches - A Single Case Study of Essity

    University essay from Göteborgs universitet/Graduate School

    Author : Elma Hodzic; Linnéa Egertz; [2021-07-06]
    Keywords : Social Media; Brand Awareness; Corporate Brand; B2B Brand; Influencing Factors;

    Abstract : This qualitative single case study aims to examine the concept of brand awareness on socialmedia for a corporate brand. To achieve this, the research was conducted in collaborationwith the global hygiene and health company Essity, mainly targeting B2B customers. READ MORE

  2. 2. How to use brand experience to generate brand loyalty - A case study of theme parks

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Chris Johnson; Johanna Blom; Sixten Nyhlén; [2021]
    Keywords : Brand experience; brand loyalty; brand personality; case studies; theme parks; Business and Economics;

    Abstract : Purpose: The purpose of this paper is to investigate how firms can use brand experience to generate brand loyalty. Methodology: case studies and literature review Findings: The findings in this paper support the findings in previous research that brand loyalty is driven by brand experience, and that brand personality can function as a mediator between them. READ MORE

  3. 3. The Impact of Artists on consumer's behavior : A study on how artists influences on consumer's purchasing behavior in latin  countries

    University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap; Jönköping University/IHH, Marketing and Logistics

    Author : Miguel Angel Serrano Manchón; [2021]
    Keywords : Influencer marketing; Consumer’s Behavior; Viral Marketing; Latin Countries; Purchasing Behavior; Latin music; Marketing de influenciadores; comportamiento del consumidor; marketing viral; países latinos; comportamiento de compra; música latina;

    Abstract : Background: We currently live in a time when consumers trust more on social media and less on traditional advertising as a source of information for their purchasing decisions. Social media and traditional advertising must be integrated somehow so that marketers can communicate more effectively with their target market. READ MORE

  4. 4. Blands – A not so bland new trend in branding? An exploratory study of the phenomenon blands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : James Brattström; Hugo Röken; Hanna Welander; [2021]
    Keywords : Blands; Brand Personality; Positioning; Me-too brand; Business and Economics;

    Abstract : Abstract Purpose: A new phenomenon has emerged in the world of branding which has not yet been researched in an academic setting. Brands that look the same, feel the same, offer similar business models towards consumers but still somehow feel modern and unique at a first glance. READ MORE

  5. 5. Exploring Fast Fashion renting and its influence on Brand Equity - A comparative study between Sweden and Russia

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Vladislav Galkin; Christopher Kewenter; [2021]
    Keywords : Fast fashion; Sustainable consumption; Collaborative consumption; Renting; Brand Equity; Business and Economics;

    Abstract : Abstract Keywords: Fast fashion, Sustainable consumption, Collaborative consumption, Renting, Brand Equity. Purpose of the thesis: This thesis aims to discover changes in Millennials' Brand perceptions towards renting in Fast fashion, having a cultural comparison perspective between Russia and Sweden. READ MORE