Essays about: "brand positioning"

Showing result 1 - 5 of 72 essays containing the words brand positioning.

  1. 1. Welcome to the Jungle - A multiple extensive case study on the ‘Green Grey Zone’ of sustainability labelling

    University essay from Göteborgs universitet/Graduate School

    Author : Pauline Ojala; Lea Walbrodt; [2019-07-03]
    Keywords : Green Grey Zone; sustainability labelling; brand positioning; fast fashion; slow fashion; market segment; competitive environment; financial space;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Does One Size Fit All? Branding Strategies for Plus-Size Labels in the Fashion Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jella Lynn Hauptmann; Julia Ausserdorfer; [2019]
    Keywords : Plus-Size; Brand Architecture; Brand Strategy; Fashion Branding; Brand Portfolio; Business and Economics;

    Abstract : Purpose: With increasing obesity rates and the change of beauty ideals within society, the plus-size fashion market currently enjoys a massive upturn and many established fashion retailers realise the opportunities within this ever more important segment. However, the integration of plus-size brands can be challenging as being plus-size is still connected to a stigma. READ MORE

  3. 3. Political branding through Facebook : - A study of party branding during the Swedish general elections 2018

    University essay from Uppsala universitet/Statsvetenskapliga institutionen

    Author : Amanda Lindblad; [2019]
    Keywords : ;

    Abstract : There have not been many studies of political branding of parties on Facebook yet. The case of political branding on Facebook in the Swedish general elections of 2018 were studied in this thesis, and all eight parties in parliament were included. READ MORE

  4. 4. The Green Marketing Mix and its influence on organic (green) food consumption : A study from the food retailer perspective

    University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Author : Gessica Aguirre Plasencia; [2019]
    Keywords : green marketing mix; green product; green price; green place; organic food consumption; green consumers; non-green consumers.;

    Abstract : This thesis seeks to address the topic of how the leading Swedish food retailers applied the 4 Ps of the green marketing mix (product, price, promotion, place) when offering organic food. Firstly, the food retailers segment all the consumers in different categories, but the green consumer is not one of them. READ MORE

  5. 5. Improving Brand Equity with Environmental Sustainability work : A qualitative study in Sweden

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Seth Werneborg; Athanasios Mademlis; [2019]
    Keywords : Environmental sustainability work; environmental sustainability strategies; environmental sustainability practices; brand equity; brand positioning; brand identity; brand image;

    Abstract : Sustainability is increasing in importance nowadays and Sweden is one of the most sustainability- focused countries in the world. Environmental sustainability is considered to be a key factor for business growth and companies incorporate this aspect in their brand marketing strategies. READ MORE