Essays about: "brand positioning"

Showing result 1 - 5 of 69 essays containing the words brand positioning.

  1. 1. Welcome to the Jungle - A multiple extensive case study on the ‘Green Grey Zone’ of sustainability labelling

    University essay from Göteborgs universitet/Graduate School

    Author : Pauline Ojala; Lea Walbrodt; [2019-07-03]
    Keywords : Green Grey Zone; sustainability labelling; brand positioning; fast fashion; slow fashion; market segment; competitive environment; financial space;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Political branding through Facebook : - A study of party branding during the Swedish general elections 2018

    University essay from Uppsala universitet/Statsvetenskapliga institutionen

    Author : Amanda Lindblad; [2019]
    Keywords : ;

    Abstract : There have not been many studies of political branding of parties on Facebook yet. The case of political branding on Facebook in the Swedish general elections of 2018 were studied in this thesis, and all eight parties in parliament were included. READ MORE

  3. 3. Improving Brand Equity with Environmental Sustainability work : A qualitative study in Sweden

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Seth Werneborg; Athanasios Mademlis; [2019]
    Keywords : Environmental sustainability work; environmental sustainability strategies; environmental sustainability practices; brand equity; brand positioning; brand identity; brand image;

    Abstract : Sustainability is increasing in importance nowadays and Sweden is one of the most sustainability- focused countries in the world. Environmental sustainability is considered to be a key factor for business growth and companies incorporate this aspect in their brand marketing strategies. READ MORE

  4. 4. Branding Our Roots : A study about the use of country of origin in international business

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Roope Kyttälä; Ekku Leivonen; [2019]
    Keywords : branding; COO; country of origin; marketing; marketing communication; nation branding; nation brand; brand positioning; business development;

    Abstract : It has been showed that COO of product has an effect on consumers purchase decisions. Companies are trying to find ways to differentiate their brands from those of their competitors. In many cases the use of COO is considered difficult and is not understood to the level where it would add to the brand value of those companies. READ MORE

  5. 5. Understanding Brand Avoidance Among Female Chinese Consumers : The driving forces behind negative consumption among female Chinese consumers

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Xiaonuo Liu; [2019]
    Keywords : Brand Avoidance; Anti-consumption; Chinese female consumers; Cosmetics industry;

    Abstract : The purpose of this study was to find the main drivers of brand avoidance behavior among Chinese female's cosmetics consumers. Based on Lee et al. (2009) and Knittel et al. (2016) model to do the research. READ MORE