Essays about: "brand prejudices"
Found 3 essays containing the words brand prejudices.
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1. How to Win the War for Talent among Professional Engineers : An Employer Branding Perspective
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : Organisations strive to gain competitive advantages and there is an increasing demand for more advanced technology in today's dynamic and complex environment. The importance of engineering is increasing in the global world, which leads to a higher demand of professional engineers. They represent among the hardest roles to fill. READ MORE
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2. Dramatically Changing Brand Image
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this journal is to further investigate how a brand, during a limited time frame, can change an unwanted image by challenging the stereotypical perceptions of their brand by adding an element of surprise. The research is conducted through a multiple-case study consisting of four cases: Mercedes-Benz, Opel, McDonald’s and Lidl. READ MORE
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3. Why Do We Hate Brands? : A qualitative study of how the dark side of branding is influenced by group identification
University essay from Umeå universitet/FöretagsekonomiAbstract : Abstract The purpose of this thesis was to gain a better understanding of the relatively new concept of Brand Hate. More specifically, how Brand Hate can occur in people with no to little experience with certain brands, so called non-customers. READ MORE