Essays about: "brand proposition"

Showing result 1 - 5 of 31 essays containing the words brand proposition.

  1. 1. Optimizing The Employer Value Proposition : A Study on Value Perceptions Amongst Passive Job-Seekers Within the Engineering Industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amina Catic; Melissa Todorovska; [2021]
    Keywords : Employer Attractiveness; Employer Brand; Employer Value Proposition; Work Attributes; Attitudes; Hierarchy of Effects;

    Abstract : Purpose: The purpose of this explanatory study is to extend the knowledge of how to develop an employer value proposition that conveys an attractive employer brand. Literature Review: Literature reviewed for this study includes the concepts of employer brand, employee value proposition, and different aspects of work attributes (i.e. READ MORE

  2. 2. Value-driving factors for Employer Attractiveness : A multiple case study within the IT industry

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Jonatan Moen; Magdalena Woodhouse; [2021]
    Keywords : Customer value; Employer attractiveness; Employer branding;

    Abstract : As the society we live in today is moving towards being more technology-driven, the competition in the labor market of attracting people within the IT industry is increasing. To attract people within the IT industry, firms must understand what attracts these people to then be able to form a proposition that suits these individuals. READ MORE

  3. 3. Employer Branding – An ongoing Change and Translation - A qualitative article of how consultants translate their ideas of Employer Branding and act upon them in practice

    University essay from Göteborgs universitet/Graduate School

    Author : Cajsa Holm; Arlinda Pllana; [2020-06-22]
    Keywords : Employer Branding; Employer Branding Practices; Employer Value Proposition - EVP; Employer Branding Consulting; Translation;

    Abstract : This article aims to analyse how an Employer Branding consultancy firm strategically works with identifying and implementing Employer Branding into other organisations. A case study was conducted using primarily 16 semi-structured interviews between Employer Branding Specialists, Senior Managers, and Partners, as well as document analysis, digital- and physical observations. READ MORE

  4. 4. A qualitative study on how young employees value employer branding attributes in agriculture business context

    University essay from SLU/Dept. of Economics

    Author : Lucas Hylander; [2020]
    Keywords : employer branding; employer branding attributes; employee value proposition; agriculture employment; young employees;

    Abstract : Governments and organisations have set targets for increased food production as a result of an increasing population. In order to increase food production, the capacity of agricultural enterprises needs to be expanded. READ MORE

  5. 5. Meet the needs of tomorrow's employees : How potential employees perceive the Swedish banking industry

    University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Author : Isabelle Danielsson; Matilda Hellqvist; [2020]
    Keywords : Employer branding; employer value proposition; innovation; digitalization; transformation; potential employees; Employer branding; employer value proposition; innovation; digitalisering; transformation; potentiella anställda;

    Abstract : The banking industry is experiencing a transformation where traditional actors are being challenged by newcomers with digital and innovative solutions. This transformation is affecting both customers, employees as well as potential employees. READ MORE