Essays about: "brand proposition"
Showing result 11 - 15 of 36 essays containing the words brand proposition.
-
11. Recruiting and retaining labour in agricultural businesses : a multiple case study of employer branding in swedish agriculture
University essay from SLU/Dept. of EconomicsAbstract : There is an increasing need for competent workforce in the agricultural sector, but a lack of potential candidates on the labour market. In June 2017, the Swedish state adopted a new national food strategy. This strategy points out the direction of the Swedish food policy until 2030. READ MORE
-
12. Employer Brand Loyalty Revisited - Adapting to a Changing Reality - A qualitative article on how companies, engaging in Employer Branding efforts, need to adapt to a constantly changing context
University essay from Göteborgs universitet/Graduate SchoolAbstract : This qualitative case study aims at critically analyse how businesses today, actively working on their Employer Brand, engage in this work in a changing context, focusing on Employer Brand Loyalty. This was done by investigating six case companies using interviews and document analysis. READ MORE
-
13. Exploring brand identity practice in video game start-ups : Industrial Marketing
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : The video game industry is a rapidly growing industry due to technology advancements andhas made video games to a mass phenomenon. The diffusion of today’s technologies has created and expanded the video game market, both demographical and geographical, which has attracted more customers and increased the intensity of the competition. READ MORE
-
14. Marketing communication of the employer value proposition : How do audit firms build and communicate their employer value proposition
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : Since the competition on the market regarding standing out as an organization and as an employer, creating a good reputation is more important than ever. Knowledge regarding how to attract potential employees is vital for organizations. This to be able to differentiate themselves from their competitors with an advantage. READ MORE
-
15. The Copenhill Crisis. The Dark Side of Planning The Greenest Waste-fired Power Plant Ever Seen
University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)Abstract : This thesis is about the making of a power plant. It sheds light on how neoliberal ideas shape large public investments in sustainable energy infrastructure. It tells the story of how the City of Copenhagen decided to build what was claimed to be the greenest waste-fired power plant in the world: Copenhill. READ MORE