Essays about: "brand proposition"

Showing result 21 - 25 of 36 essays containing the words brand proposition.

  1. 21. Maze of Media : A Multiple Case Study on Brand Message Coordination of Fast-Moving Consumer Goods

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Johanna Nurmi; Hanna Vuorimaa; [2016]
    Keywords : Branding literature; Multichannel management literature; Service-dominant logic; Channel integration; Service ecosystem; Stakeholder interaction; Value proposition; Brand communication; Perceived value; Brand image;

    Abstract : Technological advancements have initiated the development of a dispersed media landscape, and expanded possibilities for multichannel brand communication. The shift encourages brands in the fast-moving consumer goods (FMCG) industry to establish seamless channel integration, and examine interactions in the stakeholder network. READ MORE

  3. 22. Competing for Talents : How a company can work with employer branding and talent management to attract talents

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Hannah Benon; Charlotte Jansson; [2016]
    Keywords : Employer branding; Talent Management; Employer brand management; employer value proposition; employer brand image; talents; talent pools; L Oreál;

    Abstract : This case study examines how a company can work with employer branding and talent management in order to attract students. The study explores how these concepts can be combined in the joint activity and what the implications are of arranging such an activity. This is illustrated through the case competition Brandstorm, arranged by L’Oréal Group. READ MORE

  4. 23. Employer branding as a response to talent shortage - The importance of balancing the need of employees with employer offerings

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Isabel Holm; Linn Andersson Hutsch; [2016]
    Keywords : talent shortage; talent management; employer branding; employee value proposition; employee engagement; employee retention; Business and Economics;

    Abstract : Repeatedly it has been demonstrated that the specific performance of an individual or a small group of workers have a significant impact on the profitability of a company. Hence, talented workers are vital for companies in order to stay competitive in today’s fierce business market. READ MORE

  5. 24. "The war for talent" : A study on employer brand attractiveness and how the choice ofemployer among potential employees are affected by corporate socialresponsibility engagement

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Kajin Fares; Viktoria Palmaer; [2015]
    Keywords : Corporate social responsibility; employer attractiveness; employer branding; employer brand image; employer value proposition; organizational attributes; prospective employees;

    Abstract : An increased social and environmental responsibility has arisen as a result of globalization. Corporations are forced to be more about their social impact to stay attractive on the employer market, since employees are becoming more aware of corporations’ effects on the environment. READ MORE

  6. 25. Corporate Brand Building in Start-Ups through Equity-Based Crowdfunding: A Case Study of Virtuous Spirits

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sandra Markovic; Sandra Fernholz; [2015]
    Keywords : Brand ambassador; start-up branding; equity-based crowdfunding; corporate brand building; Business and Economics;

    Abstract : This study investigates if and how equity-based crowdfunding can benefit a start-up’s corporate brand building process. Building the corporate brand can play a significant role for the company’s establishment in the market. READ MORE