Essays about: "brand public relations"

Showing result 1 - 5 of 21 essays containing the words brand public relations.

1. 1. Stella Artois - Brewing a better reputation

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Helena Abrahamsson; Bruno Dewever; Denise Vork; [2023]
   Keywords : Reputation Management; Issue Management; Corporate Communication; Public Relations; Crisis Management; Business and Economics;

   Abstract : Imagine that it is June 19th, 2007, and you work for U.K’s largest brewery, InBev. That morning, an article appeared in The Argus titled: “City Judge Condemns ‘Wife- Beater’ Booze. READ MORE

3. 2. Volvo Cars IPO - A case study of Geely's decision and process to list Volvo Cars on Nasdaq Stockholm

   University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

   Author : Andrew Kennedy; Yu Liu; [2022]
   Keywords : Swedish IPO; Corporate finance; Raising capital; Foreign ownership; Automotive OEM;

   Abstract : On 29 October 2021 Volvo Car AB began trading on the Nasdaq Stockholm exchange. The listing was the culmination of 5 years of attempted corporate actions, pivoting through an aborted IPO attempt in 2018, an abandoned merger with its parent Geely Auto in 2020, and finally the successful listing itself. READ MORE

4. 3. The Impact Of High Fashion PR In The Creation Of A Fashion Editorial Image

   University essay from Lunds universitet/Avdelningen för modevetenskap

   Author : Isabelle Pandeya; [2019]
   Keywords : public relations; luxury; gatekeepers; fashion magazines; PR policies; Cultural Sciences;

   Abstract : Brand owners protect their brands by setting policies through their public relations departments. The PR policies control how magazines communicate their brands to the public. This study examines the aesthetical values and impact of a brand owner’s public relations policies on fashion editorial images. READ MORE

5. 4. Cultural Heritage & Brand Communication - Case Study Sofiero Castle & Castle Park

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Maike Stegemann; [2019]
   Keywords : Cultural heritage; branding; brand management; internal brand communication; external brand communication; leadership; brand stakeholders; organizational structure; ownership; Social Sciences;

   Abstract : This study examines the effect of different organizational aspects on the internal brand communication of an organization in the context of cultural heritages. As cultural tourism is growing and becoming more competitive, this particular tourism branch has to be introduced to internal brand communication to provide a good base for branding. READ MORE

6. 5. The Future of the New Media Economy : exploring the entangling identities of advertising and journalism professionals via the phenomenon of native advertising

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap

   Author : Alicia Gant; [2018]
   Keywords : Marketization of Journalism; Native Advertising; Political Economy of Media; Democracy; Professional Identity; Interpretative Repertoires; Social Sciences;

   Abstract : This thesis explores the relationship between journalism and advertising from the individual professional’s perspective. In-depth qualitative interviews with a total of eleven individuals currently working in Sweden or Denmark as either journalists or advertising, marketing and public relations professionals have been conducted, in which native advertisements have been shown and discussed. READ MORE