Essays about: "brand quality"

Showing result 1 - 5 of 307 essays containing the words brand quality.

  1. 1. Is your brand loyalty affected by the country? : An explanatory investigation of the relationship between brand loyalty and country-of-origin in a Swedish context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Christoffer Eriksson; Sofia Dahlgren; Julia Sunnegårdh; [2021]
    Keywords : Brand loyalty; country-of-origin; perceived quality; country image; repetitive purchase; attitudinal loyalty.;

    Abstract : Background: Brand loyalty is a rather old concept and has become a central part of everybrand and there are many factors that need to be considered when choosing strategies in orderto achieve this. However, even though the concept itself is rather set-in stone the research onhow brands archive this in different contexts is constantly in motion, for instance it has beenshown that a brand's Country-of-Origin has effects on consumers purchase intent and attitudeswhich are crucial factors within Brand loyalty. READ MORE

  2. 2. Collection and Utilization of Market Information and Customer Insights within New Product Development

    University essay from KTH/Maskinkonstruktion (Inst.); KTH/Maskinkonstruktion (Inst.)

    Author : John Forsgren; Björn Vilhelmsson; [2021]
    Keywords : ;

    Abstract : Corporate groups face many challenges related to the collection and utilization of market information and customer insight, which - if not properly dealt with - can lead to the loss of financial and competitive advantages. The corporate group that was the subject of the case study has a central product development process that is making use of the stage-gate model and is currently facing challenges regarding the capture of customer insights within that process. READ MORE

  3. 3. Customers' Perceptions on Logotype Prominence for High- and Low-end Apparel Brands

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Naomi Alamaa; Alexandra Causic; [2021]
    Keywords : logotype placement and size; third-person effect; signalling theory; intrinsic and extrinsic; hedonism; uniqueness and materialism;

    Abstract : This quantitative study examines customers' preferences when it comes to logotype placement and size, and how these preferences differ for high- and low-end fashion brands. A customer survey (n=262) was conducted where the participants were asked questions regarding self-image, motivations to purchase luxury and demographics. READ MORE

  4. 4. Exploration of customer-based brand equity in the field of accounting

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Mikko Komulainen; [2021]
    Keywords : Customer-based brand equity; brand value; brand uniqueness; brand quality; corporate credibility; brand loyalty intention;

    Abstract : Background: The study explores the impact of brand equity on brand loyalty intention within the accounting services sector in Finland. The study uses four dimensions of brand equity, which include perceived brand quality, perceived brand value, perceived brand uniqueness and perceived corporate credibility. READ MORE

  5. 5. Emotional Durability : Strategies and Future Integration – A Case Study

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Michelle Bjerregaard Jensen; [2021]
    Keywords : Emotional durability; Longevity; Product Attachment; Design Thinking; Sustainability;

    Abstract : Background – Design for longevity stand in strong contrast to the dominant model of fast fashion, where mass-production, low prices and poor quality is the characteristics. The fast-paced model is linked to environmental degradation and there is a need for a systemic change in the system. READ MORE