Essays about: "brand related stimuli"

Showing result 1 - 5 of 6 essays containing the words brand related stimuli.

  1. 1. Sustainable actions before profit? : The effects of sustainability efforts on the brand experience in the clothing industry exemplary represented on Patagonia

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Tim Bischoff; Celine Staufenberg; [2021]
    Keywords : Brand experience; sustainability; sustainable consumption patterns; brand related stimuli; brand experience scale; green trust; green brand image;

    Abstract : Background: In today ́s world, experiences play an important role for the customers to build loyalty and long-lasting relationships. Brakus et al. (2009) developed one of the most cited scales for measuring brand experience. READ MORE

  3. 2. What Speaks to Us: Comparing Attitudes to Text- and Voice-based Purchase Reminders

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Jakob Nordfeldt; [2019]
    Keywords : Voice technology; Virtual assistant; Marketing; ; Attitude; Reminder; AI; Linguistic Devices; Smart assistant; Alexa; Google;

    Abstract : Despite the rapidly increasing usage of virtual personal assistants (VPAs), little research has been devoted to how consumers respond to commercial VPA messages. This study makes an initial contribution by analyzing responses to a purchase reminder. READ MORE

  4. 3. Non-Stereotypical Portrayals of Gender Roles in Advertising: What does it signal about the brand and does it generate social effects?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Mimmi Söderberg; Julia Grönstedt; [2018]
    Keywords : Gender roles; Non-stereotypical advertising; Signaling; Social effects; Brand-related effects;

    Abstract : While marketers still frequently rely on stereotypes when depicting women and men in advertising, research shows that challenging them can have positive brand-related and social effects. Prior research has primarily focused on physical characteristics, ethnicity or sexuality, while gender role stereotypes is an under-researched area. READ MORE

  5. 4. The Triggers of Buyers Regret of Impulsive Purchases

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Oliver Esterhammer; Jiahao Huang; [2017]
    Keywords : impulse purchasing; post purchase behavior; post purchasing regret; impulse buying; consumer behavior;

    Abstract : Attention on impulsive buying behavior has been increased from both researchers and marketers, as the negative consumption experience resulting from this unplanned buying could harm the business severely in terms of brand building, reputation as well as a loss of customer. By reviewing previous literatures, we have identified that there is still little research about the post-consumer behavior of impulse purchases, namely on consumers’ regret triggered from what they have bought impulsively. READ MORE

  6. 5. Marketing of fast moving consumer goods : a study of viral videos with forest-related products

    University essay from SLU/Dept. of Forest Products

    Author : Herman Tunstig; [2017]
    Keywords : brand; branding; Facebook; low-involvement; social media; YouTube;

    Abstract : The traditional forest industry is facing a change. Not only is the forest industry changing, also the world is changing in terms of threats of the implementation of new trade barriers and how companies are using marketing. READ MORE