Essays about: "brand reputation"

Showing result 21 - 25 of 168 essays containing the words brand reputation.

  1. 21. Understanding the role of Socio-Emotional Wealth (SEW) on CSR : A single case study of Saudi Arabian family-owned businesses

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Ziad Darraki; Saravanan Pandurangan; [2022]
    Keywords : SEW; CSR; Family firms; SEW perspective; CSR activities;

    Abstract : Introduction: In family businesses, previous literature does not discuss about the connection between Corporate Social Responsibility (CSR) activities and Socio-Emotional Wealth (SEW). Therefore, this research provides the role of SEW on CSR activities in family businesses. READ MORE

  3. 22. How does body image relate to brand image? An analysis of brands incorporating the body positivity movement

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julian Flemming; Lisa Anderegg; Maud Stephan; [2022]
    Keywords : body positivity; brand management; Dove; Aerie; Victoria’s Secret; Business and Economics;

    Abstract : Purpose: The importance of body positivity is visible in its remarkable media presence. The movement entails challenges such as opportunities for brands. READ MORE

  4. 23. Communication of Sustainable Brands within Food and Beverages : A Qualitative Study of KRAV’s CSR Communication

    University essay from SLU/Dept. of People and Society

    Author : Oscar Abelin; [2022]
    Keywords : csr communication; stakeholders; business returns;

    Abstract : We are today living in a complex food system. A system interlinked by series of stakeholders who are affected by each other’s decisions. When you purchase a pack of coffee in the grocery store, your action impacts several other actors. READ MORE

  5. 24. Place branding stigmatised residential areas : A study of narratives in Swedish medium-sized municipalities.

    University essay from Linköpings universitet/Institutionen för tema

    Author : Dirie Abukar; [2022]
    Keywords : ;

    Abstract : Stigma has for a long time been an issue in residential areas that have social and economic impediments, which has a detrimental impact on the local population. The thesis examines how institutions such as the police, municipalities and real-estate companies has shaped the area image through their selected initiatives. READ MORE

  6. 25. Viticulture in cold climate toward more sustainable wine production

    University essay from SLU/Dept. of Biosystems and Technology (from 130101)

    Author : Noha Baraka Wadha; [2022]
    Keywords : viticulture; cold climate; sustainable viticulture; viticulture and climate change; sustainable challenges; fungi resistance; SWOT; Terroir;

    Abstract : This literature study investigates viticulture in a cold climate and how climate change could contribute to a more sustainable wine production. This study aims to investigate if wine production in cold climate regions could create a dynamic balance between productivity and the consumption of natural resources. READ MORE