Essays about: "brand revitalizing"

Found 2 essays containing the words brand revitalizing.

1. 1. Nostalgia as a Tool to Revitalize brands: a case study of the Barbie and Super Mario Bros films

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Assal Ali-Babaeian-Nassab; Alexandra Adwani; Tilde Sinnerdal; Rosa Delgadillo Ryberg; [2023]
   Keywords : Nostalgia branding; Brand Revitalization; Brand Extension; Brand Perception; Brand Community; Barbie; Super Mario Bros; Business and Economics;

   Abstract : The purpose of the study is to explore the relationship between nostalgia, brand perception and brand community, aiming to provide insight in effectively revitalizing through brand extension. Further, we aim to assess whether a shift in brand perception is a prerequisite for brand revitalization. READ MORE

3. 2. Managing negative publicity : A quantitative study on how negative publicity affects the consumer

   University essay from Ekonomihögskolan, ELNU

   Author : Conny Johansson; Simon Möllefors; Shkumbin Ibrahimi; [2012]
   Keywords : Negative publicity; BP; corporate social responsibility; brand positioning; brand revitalizing; consumer attitudes; purchase behavior.;

   Abstract : Background: A brand’s reputation can take many years to build up, although the value of the brand is not forever. Accidents, scandals or product safety incidents associated to a certain corporation can affect a brands reputation. READ MORE