Essays about: "brand rights"

Showing result 1 - 5 of 32 essays containing the words brand rights.

1. 1. Damned if you do, damned if you don't.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Felix Ellqvist; Nicholas-Joel Kisling; Katharina Nadine Junge; [2023]
   Keywords : H M; sustainability; case; brand image; brand reputation; vocal; brand management; strategy; Business and Economics;

   Abstract : “(Un)sustainable fashion: H&M breaks promise.” “H&M sued for greenwashing claims, again.” “H&M under fire!” Helena Holgersson is sitting in her office on the top floor of H&M’s Stockholm Headquarters staring at the headlines flickering on her computer screen. READ MORE

3. 2. ESG Scores as Social Ethicality Motivators

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Annika Ebert; Isabella Larsson; [2023]
   Keywords : ESG Responsiveness; Russia-Ukraine War; Divestment Strategy; Brand Management; MNCs; Business and Economics;

   Abstract : Relating to the ongoing discussion surrounding criticism and support for ESG scores, the purpose of this paper anchors itself in providing comprehensive, empirical evidence regarding the responsiveness of ESG scores to firm actions. The different strategic choices of multinational firms, resulting from political and stakeholder pressure, were to either fully withdraw, suspend or continue operations in Russia in light of the Russia-Ukraine war. READ MORE

4. 3. Becoming a New Voice of Feminism : A Critical Discourse Analysis of Rupi Kaur’s Feminist Instapoetry

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Marieke Danne; [2023]
   Keywords : Instapoetry; Rupi Kaur; feminism; network society; intersectionality;

   Abstract : This thesis aims to find out how Rupi Kaur became a new voice of feminism. Research has shown that “social media can be capable of advancing the feminist movement by bringing greater visibility to women’s rights issues [and] facilitating effective communication” (Kamei, 2022). READ MORE

5. 4. Exploring nearshoring opportunities in a low-cost country : a case study of nearshoring between Sweden and Morocco

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Lovisa Hillberg; Jenny Gustafsson; Märta Huldén; [2023]
   Keywords : Sourcing strategies; Nearshoring; Textile industry; Production; Sustainability;

   Abstract : The purpose of this study is to explore possibilities for textile companies in European high-cost countries to relocate production to low-cost countries in North Africa by performing a case study on Sweden and Morocco. The study will thereby contribute to increased understanding of nearshoring opportunities in low-cost countries. READ MORE

6. 5. Tradition vs. Human Rights? Analyzing Racialized Branding from a Business and Human Rights Perspective

   University essay from Lunds universitet/Mänskliga rättigheter

   Author : Anna Elisabeth Schädle; [2023]
   Keywords : Racism; brand logos; racialized branding; Business and Human Rights; UN Guiding Principles on Business and Human Rights; corporate responsibility; Austria; Social Sciences;

   Abstract : Systemic racism is a prevalent and longstanding problem in society that gained widespread public interest through the Black Lives Matter movement. Following the murder of George Floyd in May 2020, the movement expanded to Austria and brought heightened attention to the racialized branding of an Austrian brewery. READ MORE