Essays about: "brand stakeholders"

Showing result 1 - 5 of 127 essays containing the words brand stakeholders.

  1. 1. CSR is more than PR - Consumer perception of digital sustainability communication from fast fashion brands

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Hafström; Antonella Shahin; [2020-06-23]
    Keywords : Corporate social responsibility; brand credibility; digital communication; sustainability; fast fashion brands;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 2. French Business Schools’ reaction towards the increasing need of CSR and its impact on brand image. : A qualitative study on the French Business Schools’ behaviour towards CSR and brand image.

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Clémence Loudiere; Justine Tessier; [2020]
    Keywords : CSR; Education; firm; Business school; sustainability; Brand image;

    Abstract : The researchers in this study wanted to focus on Business Schools by using management and marketing knowledge. Therefore, the most attractive subject for them was the link between CSR, Business schools and Brand image. READ MORE

  4. 3. The Role of A Flexible Brand Identity in A Dynamic Market : A Multiple-Case Study on Swedish Coffee Brands

    University essay from Karlstads universitet/Handelshögskolan (from 2013); Karlstads universitet/Handelshögskolan (from 2013)

    Author : Louise Enoksson; Elin Larsson; [2020]
    Keywords : Brand Identity; Flexible Brand Identity; Brand Transformation; Brand Management; Moderately Dynamic Market; Adaptation; Consumers; Consumer behaviour; The Swedish Coffee Market; Communication;

    Abstract : Conducting successful business requires a clear and steady brand identity, which is a part of brand management (Aaker, 1996; Kapferer, 1992, de Chernatony, 1999). Sticking to the core values and the traditions of the brand is beneficial. READ MORE

  5. 4. The Paradox of Sustainable Fashion Brands : A systematic literature review

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Vanessa Zillich; Ulrike Busshaus; [2020]
    Keywords : Sustainable fashion brand; Paradox; Sustainability; Retail perspective;

    Abstract : Background: The current fashion industry is characterised by its fast-moving nature. Its change over the past decades from two to numerous collections per year has contributed to a take-make-dispose society. This largely contributes to environmental and social sustainability issues as well as the use of non-renewable materials waste. READ MORE

  6. 5. The Communication of Corporate Social Responsibility in the Apparel Industry: : A Multi-Channel Investigation

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Lidy van Deursen; [2020]
    Keywords : Corporate social responsibility; CSR Communication; Apparel brands; Legitimacy;

    Abstract : While corporate social responsibility (CSR) disclosure has proliferated in the apparel industry since the 1990s, CSR communications research remains underdeveloped. While the extant literature investigates how brands utilise CSR reports and websites to communicate CSR, little attention has been given to other communication channels. READ MORE