Essays about: "brand stakeholders"

Showing result 21 - 25 of 156 essays containing the words brand stakeholders.

1. 21. Emotional Durability : Strategies and Future Integration – A Case Study

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Michelle Bjerregaard Jensen; [2021]
   Keywords : Emotional durability; Longevity; Product Attachment; Design Thinking; Sustainability;

   Abstract : Background – Design for longevity stand in strong contrast to the dominant model of fast fashion, where mass-production, low prices and poor quality is the characteristics. The fast-paced model is linked to environmental degradation and there is a need for a systemic change in the system. READ MORE

3. 22. Recognizing cultural value infood : Case study of Pike-Perch in Hjälmaren & Mälaren,Sweden

   University essay from Uppsala universitet/Industriell teknik

   Author : Michaela Saax; [2021]
   Keywords : Cultural Value; Sustainable Destination Development; Pike-Perch; Food Tourism; Brand Identitity;

   Abstract :  Food culture emerges as a social culture and can be summarized through its historicaldevelopment process. The exploration of socio-cultural analysis of food with sociologicalapproaches has emerged in research due to the increased awareness of modern societies’motivations to discover other cultures through food. READ MORE

4. 23. How corporations’ transition from product branding to corporate branding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sofia Lilliehorn; Celina Burian; Johanna Schönberg; [2021]
   Keywords : Strategic Brand Management; Product Branding; Corporate Branding; Brand Transition; Business and Economics;

   Abstract : Purpose: This study explores and defines the transition from product branding to corporate branding by answering the following research questions: • Why are corporations transitioning from product branding to corporate branding? • How are corporations transitioning from product branding to corporate branding? • What does it mean for corporations to transition from product branding to corporate branding? Design/methodology/approach A qualitative research approach was suitable for this research since we studied a complex phenomenon. The primary data was collected through semi-structured interviews with the corporations Thule and Pantamera. READ MORE

5. 24. Customer engagement in second-hand fashion marketplaces after the pandemic

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Carla Lopez; Farrah Ouattara; [2021]
   Keywords : ;

   Abstract : Background : Further to the environmental and ethical issues within the sector of fashion, consumers are now shifting toward more responsible and different business models as second hand selling. According to Boston Consulting Group , the second-hand clothes market is a growing sector which currently weighs around thirty and forty billion dollars, so 2% of the total sales of the fashion and luxury industry (Deslandes, 2020). READ MORE

6. 25. Worth It? A quantitative study on the value for discount retailers to communicate sustainability

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Linnea Kaveryd; Emma Söderberg; [2021]
   Keywords : Discounter; Discount retailer; Sustainability communication;

   Abstract : Sustainability and discount retailing are two fields growing in parallel in the Swedish market. A debate on whether sustainability and low prices are a possible combination or a trade-off has emerged among stakeholders including business leaders, consumers and trade organisations. READ MORE