Essays about: "brand structure"
Showing result 1 - 5 of 134 essays containing the words brand structure.
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1. Cold War In The Ice Cream Industry
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Market leader Unilever Wall’s has been enjoying its position unchallenged for years in Indonesia, until the Chinese contender Aice joined the competition in 2015 followed by Joyday. The two challenger brands sell extremely low-priced products, gaining market share from Unilever at a fast pace. READ MORE
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2. THE GLOBAL BRAND AS A HEADQUARTERSUBSIDIARY DYNAMIC - A SINGLE CASE STUDY ON THE DYNAMICS OF INFLUENCING A GLOBAL BRAND
University essay from Göteborgs universitet/Graduate SchoolAbstract : The topics of headquarter subsidiary relationships, global branding, and subsidiary charter and mandates all are widely studied fields. However, there seems to be a gap in bridging these fields of study. READ MORE
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3. The influence of uncertainty and firm characteristics on marketing agility : An interview study on the need formarketing agility
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Market changes are held to occur at an ever-faster rate due to forces such as technologicaladvancements, shifting consumer preferences and habits and increased competition. This hascaused a rise in interest for developing more agile working methodologies in marketing. READ MORE
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4. How Influential Are They? An explorative study into the relationship between consumer-based brand equity and influencer endorsements.
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Purpose: This paper aims to explore the relationship between an influencer’s endorsement of a brand and the subsequent brand’s equity within a consumer’s mind. Research Question: How will an influencer endorsement influence a consumer’s brand equity? Design, Methodology, and Approach: The authors of this paper used a qualitative approach, inductive structure. READ MORE
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5. Solar Photovoltaic Fire Risks : FE-analysis of fire exposed solar photovoltaic systems and comparison of current legislation and recommendations from different countries
University essay from Luleå tekniska universitet/Byggkonstruktion och brandAbstract : The global use of energy increases every day and to meet the growing demand, energy sources are constantly being developed to become more efficient and reliable. During the last decade, the global solar photovoltaics (PV) capacity has increased every year and in 2017, solar PV was the global leading power source of renewable energy. READ MORE