Essays about: "brand trust"

Showing result 1 - 5 of 125 essays containing the words brand trust.

  1. 1. Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Khalida Akter; [2020]
    Keywords : Green marketing; consumer trust; green trust; Eco-branding; Green marketing strategy and consumer purchase intention;

    Abstract : Title: “Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden”. Level: Master degree thesis in Business AdministrationAuthor: Khalida Akter Supervisor: Zahra AhmadiExaminer: Maria Fregidou-Malama Aim: The aim of this study is to investigate how consumer trust, eco-branding and green marketing strategy influence consumer purchase intention towards ecological products. READ MORE

  2. 2. How explosive should the launch of the new Samsung Galaxy Note8 be?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tuva Brännström; Lara Kristina Siebert; [2020]
    Keywords : brand management; crisis management; reputation; corporate brands; case study; Samsung; Business and Economics;

    Abstract : In August 2016, Samsung launched the Galaxy Note7, but the initial excitement of both the company and the market dropped painfully after only a few days when reports covered phones that were bursting into flames. With an increasing number of incidents and massive media coverage, Samsung had to quickly step up its actions from a reluctant withdraw to a global recall within only one month. READ MORE

  3. 3. Switching Costs within the Travel Industry : The Impact on Brand Loyalty

    University essay from Karlstads universitet/Handelshögskolan (from 2013); Karlstads universitet/Handelshögskolan (from 2013)

    Author : Caroline Martinsson; Daniela Nilsson; [2020]
    Keywords : business administration; loyalty; brand; branding; switching costs; travel; brand loyalty; customer satisfaction; brand trust;

    Abstract : The travel industry is a fast-growing sector with an increasing competition. The three largest charter enterprises in Sweden are TUI, Apollo, and Ving. These enterprises offer similar services and, therefore, efficient branding is important to be able to create brand loyalty. READ MORE

  4. 4. Escaping the free zone - What makes users pay for freemium online content?

    University essay from Göteborgs universitet/Graduate School

    Author : Palin Wisarutnart; Konstantinos Tseperis; [2019-07-03]
    Keywords : Freemium; Purchase Intention; Behavioural Intention; Online Media Content; Subscription; Theory of Planned Behaviour; Technology Acceptance Model;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  5. 5. Driving Online Brand Engagement, Trust, and Purchase Intention on Instagram : The Effect of Social Commerce Marketing Stimuli

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Sandra Ziadkhani Ghasemi; Merili Palmet; [2019]
    Keywords : Social commerce; marketing stimuli; online brand engagement; brand trust; online purchase intention;

    Abstract : Building on the stimulus-organism-response model, this paper aims to fill the considerable research gap by developing a deeper understanding of social commerce as a global emerging phenomenon and investigating the effectiveness of social commerce marketing stimuli and its consequences on consumer behavior on Instagram. The study adopts a mixed-methodology approach, including a web-based survey and a focus group interview, to build a deeper understanding of the phenomenon and account for the social aspects of social commerce. READ MORE