Essays about: "brand-based organizational"
Found 2 essays containing the words brand-based organizational.
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1. International Branding Strategies : In Swedish and Russian Fashion Companies
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : There are a lot of different business strategies for any company. However, in the fashion industry, the best way to become successful is to develop the brand using special branding strategies. Hence, a brand is the main weapon for fashion companies, which helps to launch international market and to create loyal customers around the world. READ MORE
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2. The Dynamics of an Employer Brand. How culture can be used as a Managerial Control Mechanism
University essay from Göteborgs universitet/Graduate SchoolAbstract : Abstract The aim of this article is to provide an understanding of how management can work strategically to improve an employer brand. This study is conducted at a municipally owned company in Sweden, which operates in the entertainment and experience industry. READ MORE