Essays about: "brand"
Showing result 1 - 5 of 1754 essays containing the word brand.
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1. Temperature distribution in air tight cavities of steel framed modular buildings when exposed to fire
University essay from Luleå tekniska universitet/Institutionen för samhällsbyggnad och naturresurser; Luleå tekniska universitet/Institutionen för samhällsbyggnad och naturresurserAbstract : A common way to construct large buildings is by assemble prefabricated modules around a load bearing steel construction. However, if a fire occurs these buildings can be subject to a rapid fire spread due to its cellular nature. READ MORE
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2. City Competitiveness and Branding : Identities and strategies in two Swedish municipalities
University essay from Uppsala universitet/Kulturgeografiska institutionenAbstract : As the world-economy becomes increasingly competitive, places adopt different methods to elevate their attractiveness. The paper examines how two medium-sized Swedish cities, Uppsala and Västerås, develop their own competitiveness, identities, and images in relation to the principles and concepts laid out by Simon Anholt in his book Competitive identity: The New Brand Management for Nations, Cities and Regions (2007). READ MORE
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3. The Importance of Passion: A quantitative examination of cognitive and emotional processes associated with advertiser passion
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : While it seems common practice today for brands and advertisers to express their love for what they do and use terminology as "We're passionate about." in their communication, there is a lack of scientific proof regarding its advertising effects. READ MORE
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4. "Do you want to be on my Instagram?" - A qualitative study of how companies collaborate with influencers
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Influencer marketing is booming among marketing practitioners across the globe. Only in Sweden the spend on influencer marketing was 660 million SEK in 2017, a 33 percent increase from previous year and a proof of the strong interest. However, little research has explored how companies actually work with influencers. READ MORE
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5. To Avoid, or Not to Avoid? A quantitative study of the reasons for brand avoidance and how they take form in avoidance behaviors.
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The concept of brand loyalty has gained extensive attention from academia and from companies, in an attempt to understand what makes consumers loyal to a brand. There is however a lack of understanding of what makes consumers avoid a brand. READ MORE
