Essays about: "brand"

Showing result 1 - 5 of 2163 essays containing the word brand.

1. 1. Factors Influencing Consumers’ Purchase Intention of Co-branded Products with Eco-labels

   University essay from Göteborgs universitet/Graduate School

   Author : Junru Li; Maria Cristina Mincic; [2020-06-25]
   Keywords : co-branding; eco-label; brand equity; eco-label equity; perceived fit; ease of transfer; product evaluation; purchase intention;

   Abstract : MSc Marketing and Consumption.... READ MORE

3. 2. Implementation and Exploitation of Data and Data Driven Decisions in B2B sales and marketing - A Case Study

   University essay from Göteborgs universitet/Graduate School

   Author : Ella Almius Cederstav; Elin Elmeljung; [2020-06-23]
   Keywords : Big data; Data driven; Data Analytics; Digital transformation; Change management;

   Abstract : MSc in Marketing and Consumption.... READ MORE

4. 3. Open Banking Loyalty A qualitative study on customer loyalty in retail banking.

   University essay from Göteborgs universitet/Graduate School

   Author : Albin Läckberg; Timothy Larsson; [2020-06-23]
   Keywords : Open Banking; Customer Loyalty; Trust; Satisfaction; Switching costs;

   Abstract : MSc in Marketing and Consumption.... READ MORE

5. 4. How Do Craft Beer Brands Negotiate Authenticity Using Retro Branding?

   University essay from Göteborgs universitet/Graduate School

   Author : Rasmus Pihl; Alexander Svensson; [2020-06-23]
   Keywords : Retro branding; craft beer brands; authenticity; enchantment; consumer culture theory CCT ;

   Abstract : MSc in Marketing and Consumption.... READ MORE

6. 5. Follow, Like and Share the Leader: Examining SMI Marketing through the Lense of Personality Cults

   University essay from Göteborgs universitet/Graduate School

   Author : Liam Silva Vail; [2020-06-23]
   Keywords : Social Media Influencer; Cult of Personality; SMI marketing; Digital Cults of Personality;

   Abstract : MSc in Marketing and Consumption.... READ MORE