Essays about: "brand"
Showing result 1 - 5 of 2696 essays containing the word brand.
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1. The perception of an influencer’s human brand - Factors that affect how an influencer is perceived when a scandal occurs.
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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2. Where there is road, there is fire (influence): An exploratory study on the influence of roads in the spatial patterns of Swedish wildfires of 2018
University essay from Lunds universitet/Institutionen för naturgeografi och ekosystemvetenskapAbstract : This study focuses on the Swedish wildfire season of 2018, when the country incurred ten times more than the average burnt area that occurred in previous years. The study aims to address a broad research question: Do roads influence the size of the burned area? This study fills the gap in research on the effects of roads in the spatial patterns of wildfires. READ MORE
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3. MONEYMAKER OR GLOBAL SAVER- Exploratory study on Sustainable Innovation
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : In recent years, both academia and practice have shown an increased interest in sustainable innovation. This new area is examined in the context of large enterprises in our qualitative multiple case study. This thesis thus contributes to a better understanding of the concept as well as the underlying variables that drive sustainable innovation. READ MORE
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4. Social Brand Activism in a Changing Environment - A Qualitative Case Study on how Sportswear Organizations navigate Social Brand Activism whilst remaining Authentic
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Through a qualitative study, this thesis aims to investigate how sportswear companies navigate in the new complex field of social brand activism while remaining authentic to their customers and stakeholders. The thesis is conducted in a case study setting, where a total of nine interviews were executed. READ MORE
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5. Meme marketing’s effect on brand recall and sharing intention
University essay from Karlstads universitet/Handelshögskolan (from 2013)Abstract : Memes are a popular phenomenon in internet culture, despite this fact, meme marketing has not received a lot of attention within the field of marketing research. Therefore, this thesis studies the effect meme marketing has on brand recall and sharing intention using a meme template with an unknown brand. READ MORE
