Essays about: "branded content"

Showing result 1 - 5 of 18 essays containing the words branded content.

  1. 1. Stitching Sustainability: Exploring the Dynamics of Slow Fashion: A qualitative content analysis of how two Swedish fashion companies operate in practice in relation to a slow fashion framework

    University essay from Göteborgs universitet/Institutionen för globala studier

    Author : Olivia Malvebo; [2023-10-25]
    Keywords : Slow fashion; fashion industry; supply chain; globalization; gap; consumerism; green critiques of development; Filippa K; Nudie Jeans;

    Abstract : Collective research indicates that the global fashion industry faces extensive challenges within the objective of a just and sustainable development and clarifies the need for slow production and consumption. Slow fashion is both a movement and a theoretical concept aiming to do this, where slow is not time- but quality-based. READ MORE

  3. 2. Consumers' Perceptions on Influencer Marketing through Instagram : How do the elements of credibility, trust, and interaction with influencers influence Generation Z's perception of branded content?

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Dima Idjbara; Deniz Ermis; Anando Porobic; [2022]
    Keywords : ;

    Abstract : .... READ MORE

  4. 3. The Power of Committed Consumers: A Quantitative Study of Branded Online Communities’ Impact on Brand Perception

    University essay from Göteborgs universitet/Graduate School

    Author : Louise Holmquist; Alexandra Muhl; [2021-07-02]
    Keywords : Branded online communities; user-generated content; brand perception; interaction drivers; consumer engagement;

    Abstract : This study aims to explore how interaction drivers in a branded online community impacts the brand perception among members of a community. Understanding brand perception is important since brand management is crucial for differentiating on the market. READ MORE

  5. 4. Exploring Generation Z Consumers' Attitudes towards Sustainable Fashion and Marketing Activities regarding Sustainable Fashion

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Younan Liu; Ye Hei; [2021]
    Keywords : Fashion marketing; Generation Z; Fashion consumption; Sustainable fashion; Sustainable fashion marketing;

    Abstract : Background: Recently, the fashion industry has demonstrated a strong interest in sustainability and environmental issues. The sustainable fashion industry has enormous potential, and practical products are attracting Generation Z's environmentally conscious buyers. READ MORE

  6. 5. Bokashi : köksavfallshantering utan växthusgaser?

    University essay from SLU/Dept. of Soil and Environment

    Author : Kajsa Hillberg; [2021]
    Keywords : EM; Bokashi; GHG emissions; Greenhouse gas; CO2; CH4; N2O;

    Abstract : EM Bokashi is a fermentative treatment used for kitchen waste, branded as a climate friendly alternative to compost with low or no greenhouse gas (GHG) emissions. This study aims to examine if these claims are true. READ MORE