Essays about: "branded entertainment"

Found 3 essays containing the words branded entertainment.

  1. 1. Seasonal Employees as Brand Ambassadors? - A Bachelor Thesis about Management Strategies for Seasonal Employee Commitment and Brand Ambassadorship

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Kristina Magnusson; [2014]
    Keywords : seasonal employment; contingent employment; employee commitment; branded service encounters; brand personality; brand ambassadors; Social Sciences;

    Abstract : Today, the majority of employees in the tourism industry work under contingent and fairly insecure working conditions, among them seasonal employees. In this industry, the business of amusement parks and resort hotels is one with a high quota of seasonally hired front-line employees. READ MORE

  3. 2. Branded smart phone applications: an efficient marketing strategy?

    University essay from Institutionen för journalistik, medier och kommunikation (JMK)

    Author : Mathilde Vaddé; [2012]
    Keywords : smart phone applications; gamification; marketing; customer engagement;

    Abstract : Advertising through smart phone applications is one of the fastest growing categories in advertising nowadays. Branded game-apps on mobile phones have several very innovative and attractive aspects, they physically engage their customers into a game, creating on a first level an entertainment but mainly they are advertising their products and the brand’s name. READ MORE

  4. 3. Destination Branding and Demand : Formulating Expectations Through Perceptions

    University essay from Internationella Handelshögskolan

    Author : Chen-Yu Liu; Jessica Virta; [2010]
    Keywords : City branding; Expectations; Experience; Jönköping; Las Vegas;

    Abstract : This paper looks at the perceptions of people within and outside of Jönköping, regard-ing the main attractions/attributes within the Jönköping region and how they are being branded by the municipality. A model was formed to explain how consumer expecta-tions affect demand, and based on that a survey was handed out to find out consumers travelling habits, general perceptions about Jönköping and its branding. READ MORE