Essays about: "branded products"
Showing result 1 - 5 of 35 essays containing the words branded products.
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1. How the coronavirus made us nostalgic & affected our consumption
University essay from Göteborgs universitet/Graduate SchoolAbstract : Consumption is usually seen as the way consumers purchase and consume in order to make sense of themselves, their surroundings and create meaning. However, the pandemic of Covid-19 has spread worldwide and previous research has just begun to address how this pandemic has affected us. READ MORE
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2. Exploring Generation Z Consumers' Attitudes towards Sustainable Fashion and Marketing Activities regarding Sustainable Fashion
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: Recently, the fashion industry has demonstrated a strong interest in sustainability and environmental issues. The sustainable fashion industry has enormous potential, and practical products are attracting Generation Z's environmentally conscious buyers. READ MORE
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3. Factors Influencing Consumers’ Purchase Intention of Co-branded Products with Eco-labels
University essay from Göteborgs universitet/Graduate SchoolAbstract : Purpose The purpose of this study is to explore the factors that influence consumers’ purchase intention of co-branded products with eco-labels in the clothing industry and to what extent these factors affect consumers’ purchase intention. The study fills in a research gap by also investigating the result of the co-branding on the purchase intentions of the consumers. READ MORE
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4. Research on Chinese Millennial Consumers’ Perception of Co-branded Fashion Collections
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: In fashion market, with the emergence of new brands and changing customer preference in style, competition is fierce nowadays. Brand is an intangible asset that fashion brands build and leverage to secure market position and customer loyalty, which leads to a competitive advantage. READ MORE
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5. Factors Influencing Consumer Perception Regarding Cosmetics Purchase : A study on Bangladeshi consumers
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : Aim and method: This study aims to investigate the consumer behavior of the cosmetics customers and the consumer perception about the available local and foreign branded cosmetics products in Bangladesh. To achieve the purpose of the study, an effective mixture of qualitative and quantitative method has been utilized by conducting interviews and online survey with local businesspersons and consumers of cosmetics in Bangladesh respectively. READ MORE
