Essays about: "branding and consumer purchase decision"
Showing result 1 - 5 of 9 essays containing the words branding and consumer purchase decision.
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1. Green Brand Equity in industrial B2B markets : A cross-sectional study of Sandvik Coromant’s customers
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : The concept of Green Brand Equity is based on the assumption that customers will be more favorable towards a firm's brand when the firm provides products and services that satisfy the customers' environmental needs. While environmental and brand management have been researched thoroughly in business-to-consumer (B2C) markets, similar research inbusiness-to-business (B2B) contexts is still scarce. READ MORE
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2. Country of origin : Does it really matter in the current globalization?
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : COO is a construct that refers to the country which a consumer associates a certain product or brand as being its source, regardless of where the product is actually produced. Scholars like Magnusson et al. (2011) argue that COO is a salient cue in consumers’ product evaluation and purchase intention. READ MORE
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3. Do consumers give Fairtrade a fair chance in the supermarket?
University essay from Umeå universitet/FöretagsekonomiAbstract : How often have you walked around in the supermarket trying to decide what product by which brand to choose? The options are many. Some people look for the price tag while others are more influenced by the esthetic appeals of the packaging design. Some people might look for ethical or environmental aspects of the brand. READ MORE
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4. Building international brand through promotional Strategy: A case study of MEC: Active Engagement in Bangladesh.
University essay from Institutionen för teknik och samhälleAbstract : Background: The brand embodied a set of values and attributes which were appropriate, which stimulated consumer interest, which distinguished brand from others and created a unique piece of property for its owners. From marketing point of view, brands are the means that consumers use to distinguish products and services based on essential and non-essential attributes and they are a source of business’s differential advantage. READ MORE
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5. Socially Desirable Fast Moving Consumer Goods - A Literature Review on How To Decrease the Gap Between Intention & Purchase Behavior Through Marketing
University essay from Företagsekonomiska institutionenAbstract : Abstract Authors: Mikael Forsberg and Sara-Maria Löfvenberg Tutor: Susanne Åberg Title: Socially Desirable Fast Moving Consumer Goods – A Literature Review on How To Decrease the Gap Between Intention & Purchase Behavior Through Marketing Keywords Branding, Consumer Behavior, Consumer Value Creation, Decision-making, Differentiation, Eco, Ecological, Environmentally Conscious Behavior, Fast Moving Consumer Goods (FMCG), Green Consumer, Green Marketing, In-store marketing, Marketing, Organic, Purchase decision, Socially Desirable, Value Creation. Background and Problem Consumers today are more environmentally conscious than ever. READ MORE
