Essays about: "branding attracting"

Showing result 1 - 5 of 42 essays containing the words branding attracting.

1. 1. To what extent is sustainability valued when choosing a workplace?

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Emma Kristoffersson; Isabella Millings; [2023-09-22]
   Keywords : sustainability; corporate sustainability; corporate social responsibility; sustainable employer branding; organizational attractiveness; sustainable human resource management; behavioral finance;

   Abstract : In the current competitive business environment, organizations face a formidable challenge in attracting and retaining talented employees (Das & Baruah, 2013). Offering competitive salaries, comprehensive benefits, and nurturing a supportive work environment are recognized as essential factors that job seekers increasingly emphasize in organizations, whose work culture aligns with their values (App et al. READ MORE

3. 2. Employer bradning pre- and post the COVID-19 pandemic : Attracting highly skilled talent in the technology industry

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Ellen Persson; Tintin Fredriksson Stark; Mercedes Scheible; [2023]
   Keywords : Employer branding; COVID-19; HR; Ambler and Barrows framework; recruiting;

   Abstract : Background: Employer Branding is a relatively new concept stemming from concepts of HRM, however, the conceptualization has not yet been applied to current changes arising with the COVID-19 virus. Ambler and Barrow (1996) introduced their three-dimensional framework. READ MORE

4. 3. Core values and their role in attracting future employees: A quantitative study measuring how Swedish employers’ core values matter to students, in the light of external employer branding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sofia Dolff Sandelius; Ida Thyberg; [2023]
   Keywords : Employer Branding; External Employer Branding; Core Values; Attraction; Recruitment; Business and Economics;

   Abstract : Studies show that employees are an organisation’s most important asset. Therefore, an employer needs to attract the desired future employees. Currently, core values appear frequently on employers’ websites. Core values could consequently operate as a part of external employer branding to attract candidates. READ MORE

5. 4. Competitive cities and architecture. : A case study of Malmo, Sweden

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Nathan Frank Ó Néill; [2023]
   Keywords : Neoliberalism; Urban Planning Architecture; City-Branding; Competitive city;

   Abstract : Abstract    This thesis explores the evolving relationship between architecture and the globally competitive city, specifically examining how architects are involved in the realization of market metaphors that underpin city-branding on global markets. Specifically, this research focuses on waterfront redevelopment projects of post-industrial cities. READ MORE

6. 5. Attracting Talent in North of Sweden : A qualitative study on the extent of Person-Organization Fit and Employer Branding for the purpose of talent attraction

   University essay from Umeå universitet/Företagsekonomi

   Author : Olivia Andersson; Zara Karbalai; [2023]
   Keywords : Talent; talent management; talent management lifecycle; talent management process; Attracting; attracting talent; attracting talent management; Employer branding; Employer branding and talent management; Employer branding and P-O fit; Employer branding and attraction; North; North of sweden; talent north of Sweden; P-O fit; P-O fit and talent management; P-O fit and employer branding; Context; Context and strategy; Talent attraction and context; global talent management;

   Abstract : Companies in the North of Sweden are expressing big difficulties to acquire the right competency and the right people to fill voids in their organization. The purpose of this research paper was to gain an understanding of how companies in the north work with selected contributing factors, affecting their ability to attract talent. READ MORE