Essays about: "branding germany"

Showing result 1 - 5 of 8 essays containing the words branding germany.

1. 1. Building Brand Equity in B2B Service Industry : Examination of the Servbrand Framework in Logistics Industry

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Oğuzhan Bilgili; Dilara Fulya Egesoy; [2021]
   Keywords : brand equity; logistics branding; industrial branding; service branding;

   Abstract : This study investigates a debatable subject of branding; building brand equity in industrial service markets, particularly within the logistics service industry. The extant literature provided many brand equity models, the brand resonance pyramid being the most predominant one. READ MORE

3. 2. Online Self-Presentation During Transition : Qualitative Study about Personal Branding and the Self in Transition

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Rebecca Meuer; [2021]
   Keywords : Self-Presentation; Self in Transition; Online Personal Branding; Social Media; Young Adults; Självpresentation; Personlig transformation; Personligt varumärke online; Sociala medier; Unga vuxna;

   Abstract : Up until now, there has only been a limited amount of research in the field of online self- presentation in combination with young adults transitioning from a social to a professional self online. The purpose of this thesis is to extend the existing literature and address the gap by exploring how students present themselves before, during and after the transition from university to work. READ MORE

4. 3. The Impact of Culture on Perceived Employer Attractiveness

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Magnus Landqvist; [2018]
   Keywords : Employer attractiveness; Employer branding; Culture; Cultural differences; Sweden; Germany;

   Abstract : As the years go on the struggle to attract the most talented people has gotten increasingly fierce for organisations all over the world. In order to help them win this struggle organisations have developed a tool. This tool is employer branding, which is when an organisation implements marketing strategies to human resource activities. READ MORE

5. 4. The World Heritage as a Brand : Case study of World Heritage brand usage by sites and their stakeholders in context ofSweden and Denmark

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Matus Grätzer; Martin Rengard; Frank Terlouw; [2015]
   Keywords : World Heritage; Tourism; Branding; Networking; Stakeholder approach.;

   Abstract : The UNESCO World heritage inscription has become popular with 1000+ sites nowadays, when it was introduced after the Second World War in order to protect significant areas such as landscapes and buildings. The popularity is visible in terms of touristic benefits and shows an attractive feature for the designated site, transforming the World Heritage label into a brand. READ MORE

6. 5. The Influence of Brand Equity and Brand Identity on Brand Extension Strategies

   University essay from Högskolan i Halmstad/Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL)

   Author : Katja Hein; Deike Bode; [2015]
   Keywords : brand extension; brand extension strategies; parent brand; brand management; brand equity; brand identity; brand concepts; FMCG; line extension; vertical line extension; category extension;

   Abstract : The times of following a ‘one brand – one product’ strategy have long past. Nowadays, firms are increasingly recognizing the true value of their brands and are starting to use these as a source of competitive advantage. READ MORE