Essays about: "branding in financial services"

Found 5 essays containing the words branding in financial services.

1. 1. Locked in or true love: Branding among banks : A qualitative study of technologies, brand equity, switching barriers, choice criteria and future strategies in the context of retail banking

   University essay from Umeå universitet/Företagsekonomi

   Author : David Abrahamsson; [2014]
   Keywords : brand equity; retail bank; customers; students; branding in financial services; switching barriers; choice criteria; varumärkeskapital; kunder; studenter; varumärkesbyggande i den finansiella sektorn; bytesbarriärer; beslutskriterier;

   Abstract : Purpose – The purpose of this paper is to increase the knowledge about technology based services affection of the ability of retail banks to build customer based brand equity among students. Design/methodology/approach – A conceptual model has been developed from theories regarding customer based brand equity, switching barriers and choice criteria. READ MORE

3. 2. Inter-industry collaborations in the Swedish mobile payments market

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Mikael Edbor; Erica Soltanieh; [2013]
   Keywords : inter-industry; collaboration; mobile payment; bank; merchant; branchöverskrivande; samarbete; mobila betalningar; bank; handel;

   Abstract : The rapid development of technology is quickly changing the everyday lives of people, and it is now possible to use a mobile phone to pay at the checkout in stores. However, being able to pay with a mobile phone has no intrinsic value over existing payment methods, and thus banks have to find a way to add value to their mobile payment services through inter-industry collaboration with other actors. READ MORE

4. 3. Branding Strategy Among The Swedish Banks - The Micro Company Perspective

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Gustav Hägg; Niklas Jonsson; [2009]
   Keywords : Branding; SMEs; Banks;

   Abstract : Question: What different factors affect the SMEs to choose a specific bank? Purpose: The purpose with this research is to find out how SMEs perceive the value and brand of the bank they are using for the financial services of their business. We will strive to find out how they perceive their banks and what underlying factors that affected their choice of bank the most. READ MORE

5. 4. Branding Technical Services : a case study on SWECO's brand

   University essay from Institutionen för ekonomi och företagande

   Author : Suleyman Serhanoglu; Caroline Bozkurt; [2007]
   Keywords : branding; technical services; service quality;

   Abstract : Den ekonomiska strukturen har under de sista decennierna genomgått en stor förändring. Service sektorn har vuxit till att bli en drivande kraft i de utvecklade länderna. Därför är konceptet med tjänstemarknadsföring relativt nytt. READ MORE

6. 5. The Role of Trust in the Process of Building a Service Brand

   University essay from Ekonomiska institutionen

   Author : Anna-Maria Malmgren; Giselle Sucre; [2004]
   Keywords : Business and economics; Services; Branding; Brands; Trust; Financial Service Sector; Ekonomi;

   Abstract : Background: In the existing branding literature there is no distinction made between theories for building product- and services brands although services have very different characteristics compared to products. The services characteristics imply that the customer has a high need of reassurance that the right brand choice is being made, which ought to bring forth the role of trust in the relationship between the customer and the service brand. READ MORE