Essays about: "branding in sports"

Showing result 1 - 5 of 21 essays containing the words branding in sports.

  1. 1. Running to the top? - A qualitative research report investigating how the best male elite runners in Sweden relate to their own personal brand.

    University essay from Göteborgs universitet/Graduate School

    Author : Olle Ahlberg; Adam Palm; [2023-07-03]
    Keywords : Personal brands; brand equity; sports marketing; track and field;

    Abstract : This research seeks to further develop the understanding of how professional athletes relate to personal brand building. Previous literature has canvased the landscape of celebrity athletes in sports such as football, golf, tennis and basketball. READ MORE

  3. 2. How do the Female Attitudes Towards Sustainable Branding Influence Purchase Intention in the Sportswear Industry : A qualitative study of women aged 20-50.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Nicole Vizcaino; Emma Kettunen; [2023]
    Keywords : Attitudes; Sustainability; Sustainable branding; Brand sustainability; Greenwashing; Sportswear; Sportswear industry; Sports apparel industry;

    Abstract : Background: The sportswear industry has grown rapidly in the past years, with sportswear becoming a popular choice for everyday wear and sports activities. However, concerns about sustainability have emerged, prompting consumers to think about their purchasing habits. READ MORE

  4. 3. Sports Clubs’ Role in City Branding - What do they actually do?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Fanny Olsson; Måns Hofvander; [2023]
    Keywords : City branding; Participative approach; Stakeholders; Brand Creation; Sports Clubs; Social Sciences; Business and Economics;

    Abstract : In today’s city branding field, a gap exists between research and practice. A gap made more evident since the field has moved to prefer a participative approach, where stakeholders are more acknowledged as an important part of the city branding process, illustrating the little knowledge of stakeholders’ own practices. READ MORE

  5. 4. Turning Consumers into Supporters: Understanding Loyalty Through Football Teams

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tim Kämpe; Axel Paulsson; Marcus Sjöberg; [2023]
    Keywords : Brand loyalty; Brand community; Brand heritage; Brand identity; Brand internalisation; Sports branding; Business and Economics;

    Abstract : Purpose: The purpose of this paper is to examine the fans’ perspective of sport team loyalty and the reasons why brand loyalty is extremely high within sports. Methodology: This paper uses a qualitative research method with both primary data and secondary data. READ MORE

  6. 5. The Brand Creation of an International Football Club

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alexander Kokko; Johan Otterhed Bolin; Antoni Kaso; [2023]
    Keywords : Brand Creation; Football Club; Club Ownership; Sports Branding; Brand Identity; Corporate Brand Identity Matrix; Business and Economics;

    Abstract : Purpose - The purpose of this paper is to investigate and analyze the brand creation process employed by international football clubs in relation to their brand identity. Methodology - The methodology for this paper utilizes a qualitative research approach with a multiple case study of four different football clubs, in support of a literature review, and with a proposed theoretical brand identity framework applied to the cases. READ MORE