Essays about: "branding in telecom industry"

Found 2 essays containing the words branding in telecom industry.

1. 1. Employer Brand Framework for ICTB2B Multinationals Case Study:Ericsson AB

   University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

   Author : Maral Kalajian; [2011]
   Keywords : Employer brand; Employee engagement; Talent management; Global B2B in ICT industry;

   Abstract :     Winston Churchill observed that the “ empires of the future will be empires of the mind”. Challenges and opportunities brought by globalization and knowledge-based economy force organizations to prioritize acquiring and managing cross cultural high end talents. READ MORE

3. 2. Corporate branding and customer’s purchase preferences in mobile phone telecommunication

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Rehan Arshad; Aitzaz Saeed; [2008]
   Keywords : Corporate branding; Services Quality; Loyalty Trust; Price; Switching and Mobile Telecom service providers;

   Abstract : This research is carried out to know the role of corporate branding in mobile phone telecommunication along with different influencing factors involved in the purchase of mobile telephone connections. This thesis discusses corporate branding from consumer’s point of view that how much they value it and what type of role it has. READ MORE