Essays about: "branding problem"

Showing result 1 - 5 of 82 essays containing the words branding problem.

  1. 1. Tradition vs. Human Rights? Analyzing Racialized Branding from a Business and Human Rights Perspective

    University essay from Lunds universitet/Mänskliga rättigheter

    Author : Anna Elisabeth Schädle; [2023]
    Keywords : Racism; brand logos; racialized branding; Business and Human Rights; UN Guiding Principles on Business and Human Rights; corporate responsibility; Austria; Social Sciences;

    Abstract : Systemic racism is a prevalent and longstanding problem in society that gained widespread public interest through the Black Lives Matter movement. Following the murder of George Floyd in May 2020, the movement expanded to Austria and brought heightened attention to the racialized branding of an Austrian brewery. READ MORE

  3. 2. Prediction of the number of weekly covid-19 infections : A comparison of machine learning methods

    University essay from Högskolan i Skövde/Institutionen för informationsteknologi

    Author : Nicklas Branding; [2022]
    Keywords : Machine learning; deep learning; covid-19; public health science; number of infection; regression; long short term memory; gated recurrent unit; support vector regressor; long short term memory-convolutional neural network; bidirectional-long short term memory;

    Abstract : The thesis two-folded problem aim was to identify and evaluate candidate Machine Learning (ML) methods and performance methods, for predicting the weekly number of covid-19 infections. The two-folded problem aim was created from studying public health studies where several challenges were identified. READ MORE

  4. 3. LYFT - A Feminine Alternative for Snus : An Exploratory Study of Consumer Perceptions of Gendered Brands

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Cilla Palmroos; Samuel Bengtsson; [2021]
    Keywords : Brand Gender; Brand Love; Gender Congruence; Snus;

    Abstract : Background:Brand gender is the set of human personality traits associated with masculinity and femininity applicable and relevant to brands. Brand gender perceptions can be affected through a range of different marketing techniques, to attract specific customers, and positively influence their consumer-brand relationships and their brand equity. READ MORE

  5. 4. Motion Graphics in Relation to Branding : An Exploratory Study

    University essay from Jönköping University/JTH, Industridesign

    Author : Maryna Hanna; Nesia Coman; [2021]
    Keywords : Motion Graphics; Branding; Digital Brands; Visual Identities; Moving Brands; Movements;

    Abstract : Nowadays, there are many trends and changes happening in the market industry, in order to cope with the rise of technologies. Brands are finding new, modern, and revolutionary ways in order to elevate their identities into new levels. Therefore, the adoption of motion graphics and videos yield remarkable improvements in marketing in general. READ MORE

  6. 5. Consistency in Constant Change : A Sensemaking Perspective to Uncover How Marketers Justify Budget for Branding Activities

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Karin Karlsson; Lamei Tang; [2021]
    Keywords : Branding activities; wicked problem; sensemaking; decision-making input; decision-making output;

    Abstract : Title: Consistency in Constant Change: A Sensemaking Perspective to Uncover How Marketers Justify Budget for Branding Activities. Background: Branding activities are part of marketers’ everyday work life and have increased in organisational importance of how marketing is conducted. READ MORE