Essays about: "branding social impact"

Showing result 1 - 5 of 60 essays containing the words branding social impact.

1. 1. Drunk Elephant: The New Toys’R’Us?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Diep My Dinh; Talía Yepes; Ida-Nora Hammar; [2024]
   Keywords : gen alpha; corporate brand; branding; beauty care branding; moral philosophy; gen alpha marketing; Philosophy and Religion; Social Sciences; Business and Economics;

   Abstract : Drunk Elephant, a skincare brand known for its clean ingredients and cheerful branding, has experienced a surge in popularity driven by Gen Alpha's unexpected adoption on social media. While this newfound audience has boosted sales, concerns are mounting regarding the impact of early exposure to beauty standards and consumption habits on young children. READ MORE

3. 2. Viral Attraction: Incongruency in Job Adverts on Social Media

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Sofia Zetterberg; Joel Söderholm; [2024]
   Keywords : Viral Marketing; Incongruency; Employer Attractiveness; Social Media; Students;

   Abstract : Organizations are facing increasing challenges when it comes to securing talent. Harsh competition and a young generation more inclined to bargain means more activities to stand out and become an attractive employer. READ MORE

4. 3. Creating the world's most sustainable and attractive travel destination. A content analysis of sustainable place brand identities in Southern Sweden

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Douglas Berglund; Katherine Driscoll; [2023-11-22]
   Keywords : place brand identity; place branding; sustainability; content analysis;

   Abstract : This study examines how the place brand identities of seven Destination Management Organisations (DMOs) in southern Sweden guide their sustainable tourism communication. With the importance of sustainability becoming clear, interest in sustainable place branding is growing rapidly in scholarly and professional contexts. READ MORE

5. 4. To what extent is sustainability valued when choosing a workplace?

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Emma Kristoffersson; Isabella Millings; [2023-09-22]
   Keywords : sustainability; corporate sustainability; corporate social responsibility; sustainable employer branding; organizational attractiveness; sustainable human resource management; behavioral finance;

   Abstract : In the current competitive business environment, organizations face a formidable challenge in attracting and retaining talented employees (Das & Baruah, 2013). Offering competitive salaries, comprehensive benefits, and nurturing a supportive work environment are recognized as essential factors that job seekers increasingly emphasize in organizations, whose work culture aligns with their values (App et al. READ MORE

6. 5. Sustainability and branding: : Sustainability and branding: An analysis of Nike and H&M`s CSRcommunication strategies”

   University essay from Mittuniversitetet/Institutionen för kommunikation, kvalitetsteknik och informationssystem (2023-)

   Author : Josefine Sjöbom; [2023]
   Keywords : CSR; Nike; H M; strategisk kommunikation; hållbarhet;

   Abstract : Some of the most common threats in society today are climate change, struggling world economies and starving people. Today most consumers seek out sustainable products that are produced under fair conditions. READ MORE