Essays about: "branding tourism destination"
Showing result 1 - 5 of 27 essays containing the words branding tourism destination.
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1. Creating the world's most sustainable and attractive travel destination. A content analysis of sustainable place brand identities in Southern Sweden
University essay from Institutionen för tillämpad informationsteknologiAbstract : This study examines how the place brand identities of seven Destination Management Organisations (DMOs) in southern Sweden guide their sustainable tourism communication. With the importance of sustainability becoming clear, interest in sustainable place branding is growing rapidly in scholarly and professional contexts. READ MORE
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2. "Nobody survives alone here": Unravelling the role of a tourism network in sustainable destination development : A case study of Muonio, Finland
University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikAbstract : As tourism continues to grow, the need for sustainable management and governance of tourism destinations becomes increasingly urgent. This arguably requires the participation, cooperation, and collaboration of a variety of destination stakeholders. READ MORE
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3. Branding and Promotion of Tourism Destinations in Africa : An investigation of the branding and promotion of tourism in Africa, case of Cameroon.
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : This study explores the branding, and promotion of tourist destinations in Cameroon. The research aims to identify strategies and challenges faced in positioning Cameroon as a competitive tourist destination and suggest areas for improvement. READ MORE
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4. Projected experiences of a Hallmark Sport Event on social media and its contributions to Destination Image : Case study of visitors’ projections on Instagram while attending Svenska Skidspelen 2022 in Falun, Sweden
University essay from Högskolan Dalarna/Institutionen för kultur och samhälleAbstract : Sport events are known to be strategically utilized to ‘sell’ the identity of its host destination. This since projections of and from the sport event can indirectly reflect elements symbolizing the destination, generating an image transfer process. READ MORE
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5. Impacts of a local community event on development of peripheral destination : Entrepreneurial perspective on Aldrei fór ég suður festival in Iceland
University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikAbstract : Remote communities stay vulnerable in the face of major socioeconomic challenges. Tourism is often seen as a way to stimulate local economies and increase attractiveness of peripheral destinations, while events are considered to be one of the tools to promote tourism. READ MORE