Essays about: "branding tourism of the philippines"

Found 2 essays containing the words branding tourism of the philippines.

  1. 1. It’s greener to dive in the Philippines! : A qualitative study of green marketing in dive and adventure tourism.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Joanna Johansson; Johanna Lindgren; [2016]
    Keywords : green marketing; dive tourism; adventure tourism; service development; green marketing strategies; green branding; green segmentation; green positioning.;

    Abstract : Purpose and research question: The purpose of this study is to provide and attain a deeper understanding of how the business philosophy of green marketing affects recreational adventure tourism. Further, the study intends to identify and analyze green marketing in relation to service development, green marketing strategies, branding, segmentation and positioning in the dive tourism sector. READ MORE

  2. 2. Thailand’s Nation Branding : A study of Thai nation-brand equity and capabilities

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : Piyada Prucpairojkul; Supatana Triamsiriworakul; [2008]
    Keywords : Nation branding; Thailand; Nation equity; Country internal analysis; Country Branding;

    Abstract : Problem:Which of Thailand’s four main sectors that nation brands compete including tourism, FDI, export promotion, and talent attraction that should be develop a main focus in developing a stronger Nation Brand for the country comparing to other four countries in South East Asia including Singapore, Malaysia, Indonesia, and the Philippines?Purpose:The purpose of this paper are 1) to study and analyze the current status of Thailand’s nation brand equity and 2) to examine the feasibility in each of Thailand’s four main sectors that nation brands compete including tourism, FDI, export promotion, and talent attraction by comparing to other four countries in ASEAN including Singapore, Malaysia, the Philippines, and Indonesia in order to generate recommendations for the country in developing a stronger nation branding strategy in the future.Method:In order to achieve our purpose, firstly, we chose ‘Asset-based Nation brand equity’ model to collect the information and perform analysis on the contribution of both nation internal and external assets towards nation brand equity. READ MORE