Essays about: "branding"

Showing result 1 - 5 of 755 essays containing the word branding.

  1. 1. Employer Brand Loyalty Revisited - Adapting to a Changing Reality - A qualitative article on how companies, engaging in Employer Branding efforts, need to adapt to a constantly changing context

    University essay from Göteborgs universitet/Graduate School

    Author : Viktor Brodin; Anna Forkman; [2019-07-03]
    Keywords : Employer Branding; Employer Brand Loyalty; Employer Brand Relations; Employer Brand Identity; Employer Value Proposition - EVP; External influences; Jolts;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 2. Creating time, over time - A study of marketing, artificial intelligence, efficiency and value creation

    University essay from Göteborgs universitet/Graduate School

    Author : Hanna Källström; [2019-07-03]
    Keywords : Marketing procurement; discourse theory; value creation theory; artificial intelligence; branding;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 3. A Business Modelling Framework for the Front End of Innovation. : Customising a Guiding Material for an Early Phase of the Innovation Process for a Swedish Fintech Company.

    University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Author : Marcus Almqvist; Charlotta Lundberg; [2019]
    Keywords : Innovation; Uncertainty; Front End of Innovation; Business Modelling;

    Abstract : The Swedish Fintech company that is subject to this thesis has proposed a process through which all new ideas should go through before entering the development funnel, called the ‘Proof-of-Concept-process’. Today, there exists no material that helps and guides the idea owner through one of the more extensive phases of that process. READ MORE

  5. 4. A Comparative Study of Facial Recognition Techniques : With focus on low computational power

    University essay from Högskolan i Skövde/Institutionen för informationsteknologi; Högskolan i Skövde/Institutionen för informationsteknologi; Högskolan i Skövde/Institutionen för informationsteknologi

    Author : Timmy Schenkel; Oliver Ringhage; Nicklas Branding; [2019]
    Keywords : Machine Learning; Facial Recognition; Low Computational Power;

    Abstract : Facial recognition is an increasingly popular security measure in scenarios with low computational power, such as phones and Raspberry Pi’s. There are many facial recognition techniques available. The aim is to compare three such techniques in both performance and time metrics. READ MORE

  6. 5. Tulips, cheese and bikes? : Constructing the Netherlands through nation branding on the website Holland.com

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Anne lot Gerritsen; [2019]
    Keywords : Nation branding; Holland brand; Holland.com; The Netherlands; Critical Discourse Analysis; National Identity; Ideology;

    Abstract : In the globalized world of today, more and more countries are constructing themselves as authentic and unique in order to attract potential tourists. Nation branding is being used as a tool to commodify the country. READ MORE