Essays about: "branding"

Showing result 1 - 5 of 970 essays containing the word branding.

  1. 1. Evaluating Brand Perception Regarding Sustainability through Digital Marketing

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Amber Javed; [2022]
    Keywords : digital marketing; social media; sustainability; climate change; online media; marketing campaign; fashion brands; brand management; consumer behaviour; brand loyalty; brand image; carbon footprints;

    Abstract : This study evaluates the effect of sustainable business practices on brand perception. Digital marketing is a vital tool for any business, and sustainability is a significant element in brand management and marketing. READ MORE

  2. 2. Trangia Maxi : Development of a Multiple Burner Portable Stove

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Liselott Hultros; [2022]
    Keywords : ;

    Abstract : This work was conducted at the request of Trangia, a Swedish company known for selling and manufacturing the classical camping stove “stormköket”. Beyond camping stoves Trangia also offer several accessories for cooking outdoors, for example safe fuel bottles and separate cookware. READ MORE

  3. 3. The Impact of Sustainability Terminologies of Swedish Manufacturing Companies on Consumer Perception : A Mono-Method Quantitative Study

    University essay from Umeå universitet/Företagsekonomi

    Author : Sarafat Hossain; Liana Hakobyan; [2022]
    Keywords : sustainability terminologies; branding; brand messaging; manufacturing; sustainable manufacturing; customer perception; Sweden;

    Abstract : Sustainability has fast evolved in business practices, and yet its meaning is often elusive and ambiguous. The component of sustainability is playing an important role in the company’s brand positioning. The popularity and the importance of sustainability in business operations and business representation are still rapidly growing. READ MORE

  4. 4. Fan Community Activities That May Destroy Value

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Chandhni Jayakanth; Anesa Kuruzovic Subo; [2022]
    Keywords : Business and Economics;

    Abstract : Course: BUSN39 Degree Project in Global Marketing - Master Level Keywords: Brand Community, Branding, Brand Loyalty, Value Destruction, Fandom, Music Artists, EXO Purpose: The purpose of this study is to research brand communities and understand if certain brand community activities may contribute towards the destruction of value of the brand. Specifically, this thesis will focus on music artist brands, their fandom communities and how the fan activities and discourse may be destructive in nature for the value of the music artist’s brand. READ MORE

  5. 5. Resisting Warwick of the Future

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Klara Käll; Ayelen Rojas Alvarez; Akankshya Mishra; Yingting Zhang; [2022]
    Keywords : Warwick; Univeristy; Branding; Marketing; Case; Business and Economics;

    Abstract : This is a case belonging to the master case series of the course Corporate Brand Management and Reputation. In this case we present the rebranding of University of Warwick. Upon its 50th birthday, the administration decided to launch a new logo which faced backlash from the students resulting in a petition to stop it.. READ MORE