Essays about: "branding"

Showing result 1 - 5 of 685 essays containing the word branding.

  1. 1. City Competitiveness and Branding : Identities and strategies in two Swedish municipalities

    University essay from Uppsala universitet/Kulturgeografiska institutionen

    Author : Gustav Hodges-Dexner; [2019]
    Keywords : Place branding; Competitive identity; City development; Municipalities; Brand management;

    Abstract : As the world-economy becomes increasingly competitive, places adopt different methods to elevate their attractiveness. The paper examines how two medium-sized Swedish cities, Uppsala and Västerås, develop their own competitiveness, identities, and images in relation to the principles and concepts laid out by Simon Anholt in his book Competitive identity: The New Brand Management for Nations, Cities and Regions (2007). READ MORE

  2. 2. OakMood : A Visual Evaluation Method for Emotional Aspects of User Experience

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Carl Viktor Hedström Gustavsson; [2019]
    Keywords : User experience; evaluation; emotional feedback; visual feedback; iterative design process; research through design.;

    Abstract : The aim of this thesis is to investigate how images can be used to provide emotional feedback on user experience. The report describes the iterative process of developing OakMood, an image-based design evaluation method that provides designers with user generated visual feedback. READ MORE

  3. 3. Political branding through Facebook : - A study of party branding during the Swedish general elections 2018

    University essay from Uppsala universitet/Statsvetenskapliga institutionen

    Author : Amanda Lindblad; [2019]
    Keywords : ;

    Abstract : There have not been many studies of political branding of parties on Facebook yet. The case of political branding on Facebook in the Swedish general elections of 2018 were studied in this thesis, and all eight parties in parliament were included. READ MORE

  4. 4. Soi Dog Foundation’s social marketing- and communication strategies : Which social marketing strategies and multimodal tools SDF has used throughout the decade

    University essay from Stockholms universitet/JMK

    Author : Shannelle Sahlin; [2019]
    Keywords : social marketing; communication strategies; multimodal analysis; NGO; NPO;

    Abstract : During the past decade, there has been a growing disgust in Thailand with opposition to eating dogs in Asia and activists have unitedly with organizations encouraged the Thai government to adopt stricter animal rights laws in order to prevent the illegal dog meat trade. One of these organizations is the Thai animal welfare organization Soi Dog Foundation (SDF), that has also contributed with a controlled dog population on the Thai island Phuket and officially made it the first rabies free province in Thailand. READ MORE

  5. 5. Impact of green marketing on consumer buying behavior: The mediating role of environmental knowledge. : A quantitative study in the context of Pakistan

    University essay from Mittuniversitetet/Avdelningen för ekonomivetenskap och juridik

    Author : Basharat Ali; [2019]
    Keywords : Green marketing; consumer buying behavior; environmental knowledge; eco-labeling; green advertising; green branding;

    Abstract : Green marketi ng is aimed at directing a company‘s efforts to undertake the processes of designing a product, its promotion, pricing, and distribution in a way that can help to protect the environment. The current study is aimed at investigating the influence of green marketing practices including eco-labeling, green branding and green advertising on consumer buying behavior in Pakistan which is a developing country. READ MORE