Essays about: "branding"

Showing result 1 - 5 of 664 essays containing the word branding.

1. 1. Football franchise pricing – Finding the right valuation method while factoring in potential investment motivations

   University essay from Göteborgs universitet/Graduate School

   Author : Yan Felten; [2018-07-04]
   Keywords : Sport economy; Sport finance; Football economy; Football club valuation; Value drivers; Intrinsic value; Relative valuation; Price index; Investment motivation; Pricing rationales;

   Abstract : MSc in Finance.... READ MORE

3. 2. “The quest to attract female video game employees” Employer branding: Factors limiting women to initiate a career in the video game industry

   University essay from Göteborgs universitet/Graduate School

   Author : Alan Mahmodiana; Mattias Svensson; [2018-07-03]
   Keywords : Employer Branding; Gender Discrimination; Women; Video game industry; Social Cognitive Career; SCCT; Recruiting; Diversity; Marketing;

   Abstract : MSc in Marketing and Consumption.... READ MORE

4. 3. Sustainable Brand Placement, A Framework for Communicating Sustainable Brands’ Dual Benefits in Movies and TV series

   University essay from Göteborgs universitet/Graduate School

   Author : Julia Lazar; Lisa Sterner; [2018-07-03]
   Keywords : Sustainable Branding; Brand Placement; Sustainable Consumption; Branding;

   Abstract : Master of Science in Marketing and Consumption.... READ MORE

5. 4. Exploring Consumers’ Experiences of Co-branding with Influencers: A Case Study about Influencer Marketing with Nelly.com

   University essay from Göteborgs universitet/Graduate School

   Author : Marie Andersson; Mathilda Göthberg; [2018-07-03]
   Keywords : Influencer Marketing; Co-branding; Human Brand; Collaborations;

   Abstract : MSc in Marketing and Consumption.... READ MORE

6. 5. A global brand imagery context on consumers’ willingness to purchase and pay price premium: the EuroAsia telecommunication sector

   University essay from Göteborgs universitet/Graduate School

   Author : Adam Oskarsson; Andreas Rosander; Pattapong Wirungruangkul; [2018-07-03]
   Keywords : Price premium; Purchase intention; Brand imageries; Brand equity; Telecommunication; Smartphones;

   Abstract : MSc in Marketing and Consumption.... READ MORE